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White Paper: A Primer In Social Media

 The White Paper A Primer in Social Media is a short and sweet introduction to social media that briefly outlines the different types of social media that can be used as an individual or as a company. It also offers a few brief suggestions on how to use social media. I would recommend this (free) […]

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Telecommuting And Training

Telecommuting or is growing fairly rapidly, especially as technology evolves and allows us to do more away from our offices than ever before.  A company offering telecommuting options to an employee must have some technical and procedural resources and processes in place, along with very specific rules and consequences for the employee. Most companies have […]

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Have A Happy Day At Work

I found this free pamphlet online through a general search called the happy manager…a better way to manage and I thought it was quite informative. I am sure many, many uses can be made for it, but my initial impression is that it could be used in a manager training or team building type of […]

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Social Media…Build A Strategy

Promoting your company, or even personal, brand via social networks can be a delicate situation. Some people like to link all of their sites (i.e. Facebook, LinkedIn, Twitter, etc.) together, while others choose to keep their social profiles completely separate. Developing a strategy…yes, a strategy…for social marketing and brand awareness (both personal and professional) will […]

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Interesting Marketing Facts…

Did you know… That more and more companies are shifting their marketing budgets toward inbound marketing (i.e. social media, virtual events / webinars, search engine optimization)? That the amount of money companies spend on social media and blogs has nearly doubled in 2 years? That inbound marketing costs 62% less per lead than traditional, outbound […]