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Facebooking And Marketing…Use It Wisely

Facebook began as a social networking site for college students and has rapidly grown to a social network for everyone from children to grandparents and can be used in many different ways, including marketing your business. Making sure the right people are seeing your page and your advertisements are key, though. As an avid Facebook […]

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Driving Traffic

Getting foot traffic into a retail location is becoming increasingly more difficult in this media-driven society. Below are some ideas to help bring customers into your door: Host a grand opening event Provide customers with food and drinks Join local networking groups – ask them to come in to your store Sponsor local sports teams […]

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The Palm Of Their Hands

Social media advertising is rapidly growing as the mobile market is expanding. The wireless industry has seen a “300% jump in traffic from tablets in the last six months”…and the new formatting of advertisements has jumped as well (Kapko, p. 1). As the mobile media changes, so will the way businesses advertise to the general […]

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To Pay Or To Acknowledge…That Is The Question

Ensuring that your employees are happy is critical in keeping a low turnover rate and a high productivity rate. If your employees aren’t happy they will be searching for new job and / or career opportunities and not producing at the highest level possible, thus increasing your costs to hire new or more employees to […]