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Employee / Customer Confidentiality

Confidentiality in companies is key to aiding in building trust and rapport with employees, and for helping to keep a company out of court with lengthy and expensive lawsuits. What should a company keep confidential? Everything! Employers should keep wages, complaints, medical information, drug test results, phone number and addresses, and any personnel challenges and […]

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Unique Activities For Your Grand Opening

While social media and online networking is taking over many marketing plans, a retail business should still hold a physical grand opening where they can invite customers into their store and solicit sales. Every company is, and should be, unique in what they do for their grand opening of their business. The activities and opportunities […]

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Facebooking And Marketing…Use It Wisely

Facebook began as a social networking site for college students and has rapidly grown to a social network for everyone from children to grandparents and can be used in many different ways, including marketing your business. Making sure the right people are seeing your page and your advertisements are key, though. As an avid Facebook […]

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Driving Traffic

Getting foot traffic into a retail location is becoming increasingly more difficult in this media-driven society. Below are some ideas to help bring customers into your door: Host a grand opening event Provide customers with food and drinks Join local networking groups – ask them to come in to your store Sponsor local sports teams […]

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The Palm Of Their Hands

Social media advertising is rapidly growing as the mobile market is expanding. The wireless industry has seen a “300% jump in traffic from tablets in the last six months”…and the new formatting of advertisements has jumped as well (Kapko, p. 1). As the mobile media changes, so will the way businesses advertise to the general […]