Considering starting a blog on your business’ website? This is a great idea for many reasons. A quality blog can help to raise brand awareness, hammer home your tone of voice and provide your customers with useful information that can better inform them of your products and services. A blog also provides a space on your site for you to incorporate some SEO, or “search engine optimisation”. Adding in keywords can help your page rank higher in search engine results for keywords associated with what you’re selling. This can all, in turn, maximise sales and profits. But how can you get your blog up and running as simply and quickly as possible? Here are some top tips to help with this!
Integrating a Blog Into Your Website
If you decide to go ahead with creating a blog, it’s important to ensure that you can host a blog on your website. If you’re using a platform that allows you to integrate new features easily, this should be a breeze and as simple as clicking a few buttons. If you had your website custom designed, you may need to reach back out to your web designer or web developer to request they add a blog to your website for you.
DIY vs. Outsourcing
Once you have the capacity to host a blog on your website, you need to decide whether you’re going to manage the blog yourself, or whether you’re going to outsource the work. If you’re running a small business where you do most of the work yourself, the first option may be appealing to you. However, it is important to consider how time consuming content creation and blog management can be. Do you have time around everything else you do to put your all into this? You should also consider whether you are a competent writer from a creative and marketing perspective. You can often find plenty of stock images to use for free online, so photography shouldn’t be too much of an issue, but you do need to be a good writer and able to adapt to – and maintain – your brand tone of voice throughout each post. You may find that outsourcing your blog creation and management to a copywriter or web content freelancer could be a better, more time effective and more cost effective option.
Coming Up With a Content Schedule
Blogging is all good and well, but you need to be committed to it. This means posting engaging content on a regular basis. Most companies help themselves to achieve this by setting up a content calendar, which allows them to track what they are posting, when they are posting and how regularly they are posting. This can contain information on your blog, as well as other marketing materials, such as social media posts or email marketing campaigns. There are plenty of different ways to go about this, ranging from your own calendar to apps that will help with this and give you reminders.
As you can see, a lot goes into starting a business blog, but there are plenty of benefits that come hand in hand with the process. Hopefully, some of the information above should help to guide you on this journey!
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