The first step to wealth is health. — Ralph Waldo Emerson
If there’s anything that has come to the forefront these few past years, it’s the fact that a healthy body is the most important asset anyone can have. And the health and wellness industry did an excellent job in strengthening itself and embracing modern tech in response to the unique challenges customers faced.
Since the pandemic, there’s been a massive boost in online demand for healthcare products and services. And any entrepreneur that wants to make it easier for their customers to access their health products or services must start by creating a solid online reputation and choosing a powerful domain name.
Now, getting a powerful domain name doesn’t mean giving your startup a 20-character domain name with unnecessary symbols and numbers; it instead involves finding a unique and memorable word that can represent your business. And today, we’re going to discuss how to get the most memorable name for your business.
But before we get right in, let’s take a better look at why domain names are vital for your health and wellness business.
Powerful Domains: The Link That Holds Everything Together
The world is gradually coming to the realization that the future of global businesses—even in traditional sectors like health and wellness—is online, supported by premium domain names. And sure enough, the response has been a massive influx of entrepreneurs into the sector.
According to research by the Global Wellness Institute, the global value of the health and wellness industry is $4.5 trillion. Another survey by McKinsey estimates that over $1.5 trillion goes to the Wellness sector alone, with an annual growth rate ranging between 5 – 10%.
The health and wellness industry is multifaceted and spans various categories ranging from personal care and beauty, gyms and physical activities, nutrition and weight loss, and wellness tourism.
And with how wearable technologies, health and wellness apps, virtual sessions, and AI in healthcare are playing instrumental roles in shaping the overall trajectory of the entire market, you cannot afford to ignore your domain name because it’s the one link that holds everything together.
Now that it’s pretty clear that the regular brick-and-mortar store is no longer sufficient to meet the needs of the growing market, getting a website with a powerful domain name is the best way to build a solid platform for your health and wellness company. Here’s how to go about getting it.
Four Steps to Creating a Powerful Domain for Your New Health & Wellness Venture
Not every new entrepreneur cares about how well their website appears or even the quality of their domain name, and those that do care find it difficult to create a powerful domain name that captures their brand identity.
Now, one reason why powerful, high-value domain names are difficult to come by in the market is that these domain names are excellent at attracting traffic and reassuring customers of the quality and integrity of brands.
That said, the steps outlined below will give you a practical guide that can help you build a premium domain for your brand.
- Focus on Getting Brandable Domain Names
The brandability of your web domain has a significant effect on how well your health company performs. 77% of the purchasing choices made by your target market are influenced by your brand name, and this is more the case when it comes to health, where trust is everything.
Choosing a random domain name or even a weak name that merely reflects your healthcare business’s identity will endanger your brand’s success online.
The best domain names are usually an exact fit for the companies they represent. So ensure you get a solid brand name because it’ll make it easier for you to find a domain name that perfectly reflects your business.
Just like mayoclinic.com and webmd.com, getting a domain name that’s the same as your brand name will lend your health and wellness business credibility.
So, how can you develop a brandable and memorable domain:
- Create Intriguing Words: Create words that capture the core of your healthcare brand’s services. Some great examples are companies like Google and Yahoo.
- Use Well-known Words: Dictionaries and thesauruses are fantastic places to look for popular words that fit your brand. Brands like Snapchat, Domino’s, and Tinder took regular words and infused their unique meanings into them.
- Use Acronyms: Shortening difficult words is one technique to come up with a memorable domain name. Microsoft is a solid brand name, but it is actually an abbreviation for ‘Microcomputer software,’ and Instagram is an abbreviation for ‘Instant Camera and Telegram.’
- Utilize a Reliable Domain Name Generator: Any business owner who is struggling to create original domain names for their healthcare companies can always leverage the expertise of any naming agency offering outstanding business naming services.
- Focus on Getting Only Short Domain Names
Keep in mind that the best domain name your business needs is one that is short, unique, and uncomplicated. Keeping your health company’s domain name short and simple makes it easier to pronounce, remember, and locate online—all of which are crucial qualities of a powerful domain name.
We all know that our working memory is vital to recall things. And there’s only so much working memory a person can allocate to remembering your domain name. Using a domain name that demands a lot of effort from users will be seen as a complicated name, so ensure you pick a name that rolls off the tongue so your customers won’t burden themselves trying to remember your name.
The optimal range people can easily remember is between 3 and 5 characters, while the average is between 10 and 12 characters. Anything beyond that, and our memory starts to become strained. Using a short, catchy, and unique premium domain name is the best way to maximize the attention you get from your clients.
You must know that short domain names between 3 to 5 characters are some of the most difficult to create because most of those words have already been taken by someone else. And because of how easy to use they are, they’re usually offered at an expensive rate on domain marketplaces.
Domain names like cars.com, nfts.com, 360.com, and voice.com sold for over eight figures each. Cars.com, in particular, cost its buyer $872 million, according to GoDaddy.com, making it the most expensive domain name ever sold.
So, try your best to find short domain names like self.com, shape.com, active.com, and sonima.com. Also, avoid choosing domain names that are challenging to spell, pronounce, or contain numbers or symbols, as these can affect how memorable your domain name becomes.
- Focus on Getting Top-Level Domain Extensions
Although the internet has seen massive expansion these past few years, top-level domain extensions (TLDs) like .com, .org, and .net are still the most preferred extensions for the majority of reliable web pages. And people have gotten so used to interacting with these domain names that most customers assume that brands without TLDs are untrustworthy.
The Domain Name Association performed a thorough study that revealed a 145% increase in the number of new domain extensions. Still, none of these new extensions could challenge the supremacy of the ‘.com’ extension.
As with short domain names, the high demand for dot com domain names has made them highly-prized possessions. However, if you’re an entrepreneur willing to put in the time and effort required to publicize your domain name, then feel free to opt for other top-level domain extensions like .io, .co, .edu, or even country-based extensions like .us or .co.uk.
- Apply Caution When Using Keywords
Using industry-specific keywords like fitness, gym, nutrition, and green is an excellent way of easily explaining your brand and providing additional information about your business and its niche to your target customers.
Keyword-based domain names are quite popular in the health and wellness industry because they are not just easy to create but they also instantly connect with your customers by showing your brand’s personality. Some great examples are domains like MyFitnessPal.com, YogaJournal.com, and VeryWellhealth.com.
But even though keyword-rich domains like everydayhealth.com and healthcare.com are memorable and SEO-friendly, be cautious while using them because they’re often challenging to market and run the danger of being generic and unoriginal to customers. And this can impede the performance of your health and wellness business.
Learn From Alphabet’s Mistake
Purchasing a quality domain name that corresponds to your health brand’s name and social media handles will boost your online exposure and make your business more easily accessible to your target audience.
Furthermore, choosing a domain name that is a bit different from the name of your firm will have a negative impact on how effectively your brand performs online.
Consider the domain name of Alphabet Inc., abc.xyz, which does not relate to the brand it represents. Google’s parent company, Alphabet Inc., picked abc.xyz over alphabet.com—which is the greatest fit for their business name—because BMW already held alphabet.com.
Many visitors end up at BMW’s site since Alphabet Inc. does not employ a domain name that matches their business name. Alphabet Inc. had to spend a lot of money to rank on SERPs and boost the visits their website received. And this remains an excellent lesson on why you should think about your domain name before naming your company to avoid meeting the same fate as Google’s Alphabet.
But choosing a domain name that doesn’t match their brand name is just one of the many mistakes the brand made because Alphabet Inc. does not control the @Alphabet Twitter handle or the Alphabet Facebook page. Instead, it employs several accounts for various social media networks. As a result, clients find it extremely difficult and time-consuming to keep up with the company online.
Let’s say you own the company, Happy Feet. If you want people to find you quickly online, a strong domain name like happyfeet.com combined with matching social media handles is the most effective strategy. Following in the footsteps of Alphabet might lead to your health brand’s failure.
As with most things, picking a good domain name for your health and wellness brand will be challenging, but we’re sure that the information we’ve provided here has equipped you with the steps you need to take to find the best name for your business. So, what are you still holding out for? Pull out your pen, grab a notepad and start thinking about great domain names.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.
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