Businesses often attend trade shows or exhibitions to promote their goods and services. But what if you could be the one putting on the show instead of just attending it? Whether you’re an industry expert or you just think there’s a gap in the market, running this type of event can be a great way to make money. However, it’s also a lot of work, and you need to be prepared to juggle a range of different tasks to make it happen. If it’s your first time, you can expect there to be some teething problems, but there are some key things you can do to make it work.
Put Together a Good Team
Having the right people on your side is essential if you want to plan an exhibition or trade show. You need to build a good team of people who can be on your side and take care of all of the work that needs to be done. Before you start hiring people to help out with the event itself, you need a team to help you plan. Think of the different tasks that you need to take care of, from scheduling the event to marketing. You need to be able to delegate essential tasks to people you trust.
Choose the Right Venue
Your choice of venue will make a huge difference to the success of your exhibition or trade show. You need a venue that’s large enough for what you want to do and that has all of the facilities that you need. Plus, it needs to be in a good location so that people can attend without too much trouble. Start by defining your needs for your venue, from parking and capacity to technology and any other requirements you might have. This will help you to narrow down a list of venues to consider.
Find Useful Tools
Planning such a big event takes a lot of work. One of the things that can make it easier is having the right tools to manage all of the planning and execution. If you’re using Tixily to help plan your event, you can map out your exhibition space so you know how many stalls you have available and where everything can go. Look for tools that will help you to schedule, plan and organize everything. You can get tools that provide you with a host of features to use.
Get the Word Out
Marketing is an essential part of planning your exhibition. Without it, you won’t be able to get anyone to attend. First of all, you need to promote your event to businesses that will want to set up a stall or booth. Then, you’ll need to think about marketing to event attendees, who will want to buy tickets to come and browse the booths. These two different campaigns will have to take different forms but they are equally important.
Planning a trade show is a lot of work but if you see a desire for one, it could be a great way to make some money.
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