In a recent post, I outlined the five key areas that every company should be providing for their employees. One of those was training. It got me thinking about how many smaller businesses overlook corporate training. It’s understandable, of course. It comes at a cost, and sometimes you just don’t have the staff cover to allow a couple of essential team members go away for a week of study. With this in mind, I decided to ask a question: is corporate training really worth it? And here’s what I have concluded.
Your staff are vital to your business
You employ people to make more money and help your business grow. And, it goes without saying, that the better you treat your staff, the better they will perform and the longer they will stick around. Not only that, but if you don’t provide certain types of training – such as health and safety – it could have a severe financial impact on your business.
It boosts productivity
Teach a member of staff how to do something, and they will relish the chance to master it. But once they have reached that point of mastery, they need to be challenged again. Otherwise, their minds will start wandering, and they won’t be as productive as they originally were. The right challenges to the right staff will keep your employees focused. It doesn’t necessarily mean handing out promotions willy-nilly, however. You can just as easily train up your employees to be multi-skilled so that you can deploy them anywhere as cover for absence or high production periods.
You can tailor the training
You don’t have to worry about generic training programs if you don’t want to. Let’s say you aren’t convinced that your marketing team are performing well, but don’t want them wasting time on pointless exercises. In that case, look into sales and marketing specialists like The Marketing Division, who will tailor their courses to match your business needs. That gives you the kind of control you need over their training and ensures everything they do will be geared towards your company needs.
It makes you more money
Of course, the key reasons why it’s a good idea to train your staff are that it gives them more knowledge, helps them to be more creative, and boosts your bottom line. A higher qualified staff member will be able to perform at a higher standard and make you more sales. And it’s not just making money that a well-trained workforce gives you – it’s better savings, too. If your employees are happy, they will be less likely to look elsewhere for a new job. And that saves you a fortune on hiring, training, and paying temp agencies extortionate fees.
Is corporate training worth it? In virtually every single area, I would have to say yes. In fact, if you are looking to run a successful business that is well respected and has a chance of growing, then you don’t have much choice! Looking after your staff is one of the critical areas that all successful businesses excel in – and training is a huge part of that.