Having personality in your marketing is a must, in my opinion. If your marketing seems drab, dreary, and doesn’t catch the attention of the customers you are targeting, then what’s the point? There really isn’t any. There is always a creative spin that you can put on anything. You just have to be creative. And, if you aren’t creative, then hire someone who is.
As the blog titled Does Your Marketing Lack Personality? points out, without personality, you won’t get your customers attention and your product or service won’t be publicized by followers / customers. Get those creative juices flowing!
Does your company’s marketing have personality? What do you think it says about your company?