Rebranding Your Small Business

Rebranding can feel like it’s a scary thing to undertake. But when your brand doesn’t quite feel like you, or that it will take you in the direction you want to go, there is only one thing for it – an overhaul! 

Your brand isn’t just about the logo or the colors you use; it is made up of everything that makes your business what it is. The culture you are trying to create, vision, tone of voice, and associations. 

The only real consideration you should be making when it comes to your rebranding is – would it make you and your customers happier? 

If the answer is yes, it’s time to look at a few strategies that can help you rebrand seamlessly. 

New Identity

Before you press, go on the rebrand, you need to know what your new look will be and what you will be adding to your company to refresh it. 

What do you feel is missing from what you do now, and how can you improve it? 

Consider your business goals and vision, and create something that meets that. Do your products and services need to be reintroduced once you make the changes? 

It is a good idea to consider how your audience – who did you think it would be, and who did it turn out to be? 

What does your new identity look like in a 360 way? 

Timeline

How much time do you have, and what do you need to achieve? Instead of rebranding everything in one night and hoping for the best, set out a workable schedule. 

Leave time for running your business day-to-day, and then add the steps in to make changes. 

If you have a team, make sure they are factored into the changes and timeline. Keep deadlines as strict as possible to have your deliverables as you need them. 

When you have stakeholders involved, it can be essential to use project management software to see the changes you are making. 

Audit

An audit of everything you currently have will need to be done. This will give you a definitive list of everything that needs to go through the rebranding process. Your website will be one of the most important, so be prepared to hire a company like WEBX360 to meet your needs. 

  • Branding guidelinesFonts
  • Color scheme
  • Website content
  • Any outreach or affiliate work
  • Stationery
  • Internal communications 

Inform 

Your internal communications will have covered your plans in-depth, and if it is just you, consider yourself informed already. To keep in mind, you need to ensure all of your customers know too. Make it clear that you have rebranded, what the changes mean, and the benefits they are likely to notice. 

A press release can be an excellent option for slightly larger companies, as this can help spread the word out about the changes. 

Rebranding can be a big and exciting next step for your business – and who knows where your new look and feel will take you. Good rebranding can also rejuvenate how customers feel about you – Client retention is critical for small businesses; for top tips, read more: 8 Easy Hacks To Retain Clients In Your Small Business

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