What are the Benefits To Embed Social Media Feeds On Your Website

Social media has become an integral part of everyone’s life, as people often wake up in the morning and check their social media accounts. Even for businesses, it has emerged as a marketing aid that helps them to attain more audience and offers them a platform to promote their brand and products. And if you are looking to utilize social media platforms beyond their boundaries, you are in the right place.

With over 4.48 billion users worldwide uploading billions of content regularly, it becomes impossible to keep track of the related content. And this is where social media aggregators come to the rescue. These tools help collect the content from different social media platforms but also helps in embedding social media feeds on website.

Businesses are actively adopting the strategy to extract more benefits from social media platforms, and that strategy is – to embed social media feeds on website. It has been a rewarding strategy as it has been a great help for the business to attain growth. Here are few of the highlighted benefits of the strategy that might convince you to adopt this strategy.

So without any further ado, let’s dive into it.

Why you should embed social media feeds on your website

In this digital age, where people have made a huge shift on online shopping and eCommerce platforms, it becomes highly important to have a website that creates a good impression. And we all know good impressions often help in attaining more sales. Therefore embedded social media feeds can help your website in the following ways :

1.    Enhances the vibrancy of your website

People usually avoid visiting dull and flat websites as it does not enhance their browsing experience. Moreover, as there is less traffic on the website, the chances of getting sales decrease. Therefore you need to add vibrancy and liveliness to your website, and what can be a better option than images or videos.

Social media is known for delivering colorful and vibrant content on their respective platforms. And by embedding them, you bring that spiritedness to the website. Moreover, it makes the website lively and pleasing to the eyes. Thus, it eventually helps in attracting more people on the website and eventually assists you in attaining more sales for your business.

2.    Increases website traffic

As mentioned above, a good-looking website often attracts people. And that can be beneficial for the business in various ways. Two of the major aspects are – Firstly, as there will be more crowd on the website, it enhances the chance of getting more sales and at the same time increases the brand awareness. Secondly, it can increase the possibility of getting a better search engine ranking.

How does better search engine ranking help? So, whenever someone searches anything related to your business using search engines, a better search engine ranking will suggest your brand/website.

3.    Strengthen social media presence

Social media has become such an important part of everyday life that people often determine the brand’s quality based on their social media presence. A stronger social media presence means the brand has a good reputation. And hence you need measures to add people in your following list.

So, when a visitor looks at a social media feed on your website, he will get a sneak into your social media presence. Visitors also have the option to follow you on social media platforms without exiting the screen.

Another additional advantage is that there can be a social media handle that has a similar name as your brand in this social media crowd, and hence it might confuse people. So by embedding your own social media handle on the website, you can provide a link to your visitors to your social media accounts.

4.    Provides social proof

People often use social media as a platform to provide their reviews on a particular brand/topic or showcase social proofs by uploading the image with the product/brand. By embedding them on the website, you can provide social proof to your visitors. The smiling pictures often create a great impact and encourage people to purchase the product.

On the other hand, even reviews work as a wonder for a brand. This is because 9 out of 10 customers make their purchasing decisions after reading the comments on the internet. Hence, by displaying Google reviews on your website, you help visitors in their buying decision and increase the chance of attaining sales.

5.    Boosts UGC

User-generated content is one of the best weapons for the marketer to market their brand. It helps them enhance the brand’s market reputation and boosts the reach beyond the geographical boundaries. Therefore you need measures to boost UGC so it provides more benefits to your business. And one of the smartest ways to do so is by embedding social media feeds on a website. A customer feels valued when a brand features their content on the website and hence encourages users to make content related to your business to enjoy the spotlight on your website. Hence it is a win-win situation.

Summing It Up

Social media has revolutionized the marketing industry as it provides an easy medium for the brand to capture a large audience. While many brands often restrict themselves by using social media platforms to certain limits. By embedding social media feeds on your website, you can extract further benefits for social media platforms and attain desired results.

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