As a small business, you face a huge range of obstacles and challenges. To start off with, gaining capital can be difficult to get your business off the ground, but then you need to deal with creating a sustainable income for paying both yourself and your employees. Of course, growing your small business into a bigger one will be your main goal, but growing requires gaining more and more leads.
Unfortunately, unless you are blessed with unlimited time and manpower, traditional lead generation may not cut it in this fast-paced world of ours. It’s time to step up your marketing game and take a look at these lead generation ideas to help boost your business.
Creating a marketing strategy is going to be one of your main focuses as a small business. After all, you won’t even have a business if people don’t know who you are, right? Inbound marketing is the easiest, and most popular pick of all strategies, and encourages customers to come to you, rather than you going to them. As a business, you will, of course, have a web presence and a website which will attract potential customers, collect email addresses, capture names and gather information which will help you market to them. This can be as simple as putting together a newsletter signup form on your site, as this is an easy way to collect emails of people who you can send news out to.
Email marketing can seem a bit old in this social media age, but it still has its place when it comes to targeting clients and generating leads. Once people start coming to your site, entering their details into your newsletter form or popup and clicked submit, you will soon start gathering an email list of people who are interested in your product or service. This mailing list can be a wealth of potential clients, so it is worth learning how to automate an email program to send out targeted messages.
It is impossible to create more time than we have available to us, and marketing and social media can be put on the back burner for a busy business owner. Targeted business mailing lists can be purchased and selected depending on your niche, which can help you spend more time focusing on your product and business, than on marketing. Buying leads is also great when you are just starting out when you haven’t had time to gather any data together yet.
Another great way of attracting leads is to attend any business and B2B events in your area. Conferences, networking, and micro events are all set up to bring people together and to encourage people to spend locally. If you and your business cannot afford the cost of a ticket for one of these events, try setting one up yourself. Not only will this give you a chance to network, but it will ensure that people in the area will know who you are, simply for setting up an event!