There are plenty of advantages of running an online-only business. You have lower overheads, and you are always open for business, whatever time of day it is. Plus, of course, you can sell to the entire world if you have the right product. But there is one problem that all online businesses have – it’s getting up close and personal with your customers.
Today, I’m going to go through a few ways of approaching this significant issue. Try out some of the following tips, and see if it can help you get to know your current and future clients any better. Let’s get started with something any business should be doing, regardless of whether they are on or offline.
Hold a meet and greet
Despite the fact that online businesses tend to serve a broad market, it’s essential to get involved more with your local community. They can give you a stable and robust platform from which you can build up your business – and they are accessible. Simple meet and greets are an excellent way to get to know other local business owners, or to show off your product. It can be in any setting you like, from a hired conference hall to your village pub. It makes no difference, but what matters is that you promote your event well and get out there and meet people.
Sponsor an event
Sponsoring a sports club or community event is a great way to get more involved with your community. And, it’s also a handy tool to entice customers to meet you. You can set up business meetings at a local team’s football match, for example. Or, encourage your customers to go out and support your community event, and rent a tent to help out. It’s not much investment from your perspective, and it will give you a chance to meet new and old clients alike.
Host a webinar
Webinars are great for understanding what your customers are looking for. There are various ways and methods of using them, including Q&A sessions, sales pitches, and much, much more. Check out this Webinar Jam review to see some of the ways that people use webinars to get more from their clients. It’s worth thinking about, and many people have reported great successes with little effort on their part.
Hold a workshop
Workshops are a great idea for when you are in a service industry. People love to learn new things, and many are prepared to pay a proper amount to develop their skills. Just rent out a room at your local college, and see how many people you can get to come and learn new things. And, don’t forget to take notes. You will find that there are areas you can explore further in other workshops. And, you can build your community and refine your teaching techniques accordingly.
So, there you have it. I hope some of these ideas have inspired you to take your online business a little further. Getting to know what makes your customers tick is vital if you want to refine your marketing, and these ideas should help you get where you need to be. Let me know if you have any other tips!