The short, but effective, guide titled The Ultimate How-To Marketing Guide offers several tips for a small business to increase marketing and leads using a few different methods. I found it a good, short read and recommend it to anyone looking for simple, yet effective ideas.
- Areas this guide covers:
- How to get found online as a local business
- Leveraging social media
- Using email lists effectively
- Optimizing press releases
- Reducing traditional marketing
- Keeping up with the competition
- Learning from other industries
- Measuring online marketing
- Using web ads
- Dealing with negative comments
- Writing an eBook
- Crowdsourcing videos
- Optimizing offline events
- The future of social media marketing
- Keeping up with news and trends