Marketing Guide

The short, but effective, guide titled The Ultimate How-To Marketing Guide offers several tips for a small business to increase marketing and leads using a few different methods. I found it a good, short read and recommend it to anyone looking for simple, yet effective ideas.

  • Areas this guide covers:
  • How to get found online as a local business
  • Leveraging social media
  • Using email lists effectively
  • Optimizing press releases
  • Reducing traditional marketing
  • Keeping up with the competition
  • Learning from other industries
  • Measuring online marketing
  • Using web ads
  • Dealing with negative comments
  • Writing an eBook
  • Crowdsourcing videos
  • Optimizing offline events
  • The future of social media marketing
  • Keeping up with news and trends

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