Trust is a major concern for every small business. This is because if potential clients don’t see you as trustworthy, they simply won’t choose to deal with you. Of course, ensuring your business comes across as professionally as possible, is an important part of establishing client trust. Luckily, you can find out all about how to do this below.
Invest in a website
In this day and age, you may think that having a website isn’t worth mentioning. However many small businesses still haven’t completed this vital action.
In particular, investing in a website is crucial because the internet is the first place that anyone goes to research a business, person, or product. Therefore if you do not have an official site you will be losing out on the opportunity to establish yourself as a legitimate player in your field.
Get a professional email address
Also while you are at it don’t forget to set up a professional-sounding email address either. After all, firstname.lastname@example.org doesn’t really inspire much confidence now, does it?
Instead, try and use the same domain as your website so everything matches up. Indeed, this will not only be easier for your customers to remember, but will reinforce that your company is official, and can be trusted.
Choose a 1300 phone number
Another way that you can enhance the professional status of even the smallest business is to opt for a 1300 phone number. The advantages of this are it makes your number easier to recall and lends a professional air to your business.
The good news is that getting a 1300 number isn’t even difficult. You can even begin with a free trial to see the advantages for yourself.
Create the perfect logo
Your logo is also important when it comes to setting a professional tone around your small business. Indeed, it is an image that customers will see first, and as such, it needs to represent everything your company stands for.
It goes without saying that developing a genuinely effective logo is a difficult job. With that in mind getting a mate of a mate that has photoshop or someone that does stock logos on Facebook for cheap probably isn’t the best move.
Instead, why not get a professional graphic designer to craft your logo for you? The advantage of using a professional that is already familiar with the industry you are trading in is that they will know about popular colors and images to use, something that can help your small business seem right at home next to the bigger players.
Set yourself up as an expert
Expertise is one of your small business’s most valuable assets. Indeed, it is the foundation on which customer trust is built. What this means is by setting yourself up as an expert you automatically become more professional in the eyes of your customers.
The good news is that there are several ways you can establish your expertise. One of these is to create helpful (& entertaining) content either in the form of news articles or videos that can be displayed on platforms like Youtube.
Additionally, attending industry events, and writing for journals within your field will help demonstrate that your business is legitimate and has the expertise that customers can rely on.
Use social media
Even if you don’t decide to go down the expert route it is well worth investing in a basic presence on social media platforms. The reason for this is that social media is hugely popular and by being a part of the same space your customers inhabit you can help foster trust.
Although, when using social media for your small business you must retain a professional approach. This means ensuring high production values for any content you put out, as well as using the correct tone for any communications.
Use accounting templates
Sometimes it’s the small things that can make a business seem unprofessional to their clients. For example, submitting an invoice that has clearly been cobbled together using excel rather than a proper template.
I know it may not seem like much, but small issues like this can often add up. Also in today’s climate not being able to pay accounts online can make your business seem less professional and make customers doubt your authority and authenticity.
Although if you do use online payments making sure they are processed via a secure third party is essential to foster customer trust.
Edit your documents
Not everyone is naturally good at spelling and grammar. However, issuing documents to paying clients that are riddled with mistakes is a sure-fire way to make your small business look less than professional.
That is why it is important to properly edit and make corrections before sending anything out. You can even use services like Grammarly to check correspondence for you, and make sure you impress your customers with your accuracy, attention to detail, and professionalism every time.
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