Not too long ago, many people would debate whether or not they needed a business website. Today, however, it’s common knowledge that an online presence is an essential part of running a successful company. With various DIY options popping up seemingly out of nowhere, business owners are now asking themselves whether they really need to hire a professional to design and create their website. Well, before you decide, here are some of the main benefits you will enjoy when you have an experienced professional take care of your web design needs.
Increased Google rank
If you want to get the word out and encourage more people to visit your website, you need to make sure that you are ranking within the first page of search results. Many internet users do not even scroll to the bottom of the first page when looking for a particular product or service! So, this means that the top three results are usually those that will receive the most traffic. A professional web designer knows exactly what your website needs to reach this mark. It’s also worth mentioning that Google is regularly changing its algorithms, which means that your website will need to keep up with these changes in order to stay in the game. To keep your business always on top of the search results, you can consult with SEO experts like Gilmedia to seek advice.
Reduced bounce rate
The bounce rate of a website is the rate at which visitors reach the site and immediately leave. You want them to stick around, look around and eventually become a paying customer. A high bounce rate can be lowered through design changes as well as making sure that the content on each page is interesting and appealing to the prospective customer. It is also important for search results to direct visitors to the appropriate page. If your website has little or nothing to do with what they need, it makes sense that they will leave right away. This is yet another reason why content, keywords and search engine ranking are so important.
Just like visiting a shop located inside somebody’s home, you will not have much faith in a business that has not invested in its online presence. A professionally designed website helps build credibility. It sends a message that you are a serious business owner and it’s just what you need to create the best first impression.
This point ties in with all of the benefits mentioned above. When you are easy to find, customers stick around and you are perceived as a credible company, you will reap the financial rewards. These come in the form of a higher conversion rate. A conversion rate is the number of visitors that become paying customers. The higher this rate, the more money you are making and the better your website is working for you.
Remember, designing a website is not just about creating a few pages and slapping some content here and there. It takes precise planning, knowledge and experience. Instead of spending hours, days or even weeks planning your design, you can leave it to the professionals and focus on other important matters instead.
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