Factors To Keep In Mind While Choosing The Best Social Media Aggregator Tool


For quite a few years, Social Media Aggregation has become a crucial part of every online brand & business to reach a large audience via various social media platforms such as Facebook, Instagram, Twitter, and more.

Billions of users are active on these networking sites not just to explore & share content, but to also get involved in shopping activities.

This need for social media aggregation by brands of all sizes in the global marketplace has brought us to the concept of Social Media Aggregator.

There are innumerable social media aggregator tools in the marketing world but not all of them are the same in terms of features. So, in this blog, you will get to know about all the factors that affect the buying decision of a social media aggregator tool.

So, let’s get started!

8 Features Affecting the Choice of an Ideal Social Media Aggregator Tool

So, here’s a list of all the fundamental features that you need to look for while choosing the ideal aggregator tool. So scroll down to take your business to the next level.

1. Allow Access to Various Social Media Networks

Staying updated in this constantly changing digital marketing sphere can be a daunting task. But if you have the right aggregator tool, you can just keep up with the latest marketing trends & competitors hassle-free.

All the best social media aggregator tools can aggregate user-generated content from multiple social media platforms such as Facebook, Twitter, Instagram, etc.

Therefore, opt for a social media aggregator that goes beyond the most common social media sites & is just not to niche social media platforms.

Hence, go through the websites of social media aggregators to know the media platforms they are associated with.

2.  Offer Instant Real-time Updates

The advancement of technology has made it easier for brands & businesses to display content in real-time on a website which is more fun & engaging.

Updating social media feeds in real-time means you don’t have to do it manually, this means if you want your audience to use your unique hashtag, then this factor is the need of the hour.

Real-time feeds not only helps in boosting audience engagement but also increases word-of-mouth marketing about a brand beyond the fan base.

Therefore it is a must to look for social media aggregators with which real-time updates come in handy.

3. Robust Moderation Panel

Trolling, bullying, or misuse of the power of social media has been increasing over the years.

But with the introduction of the moderation panel that is integrated into social media aggregator tools, brands can now filter out all sorts of spamming, offensive, or vulgar content on your feed in real-time.

So don’t miss the opportunity of leveraging the benefits offered by a moderation panel & showcase only compelling content.

4. Beautiful Customization Elements

Embedding raw social media feeds is something you shouldn’t do. The right way to integrate content on your website is by customizing it as it creates a sense of connectivity amongst the brand & user.

The best social media aggregators offer a wide range of customization elements like;

  • Diverse themes, layouts, fonts & colors, different backgrounds, banners & other customization features like Custom CSS, Hashtag Highlighter, Content Play, etc to make your content look more exciting.

The benefit of more engaging & attractive customized feeds is that it helps brands in experiencing higher conversion rates & sales a brand will enjoy.

5. Responsive Design & Endless Display Options

In modern times, brands try to capture the attention of their audience by embedding Social Media Wall on the website.

So opt for a social media aggregator tool that comes with responsive design and endless display options so that you can instantly transform how your social wall looks.

For instance, it is important to apply diverse design, layout, font size & color, background, advanced CSS changes, and more on your aggregated social media feeds.

6. Smartphone Friendliness

Everything we see online has become easily accessible. All thanks to the number of smartphone users that have been increased with time.

Therefore it is again a must-have to opt for a good social media aggregator with responsive design on smartphones.

This way you can maximize the influence of your aggregated feeds on your audience.

7. In-built Insightful Analytics

It is a non-negligible factor because only with the help of Analytics that is offered by almost every social media aggregator, brands can analyze their feeds.

In short, this feature helps them in tracking & evaluating the performance of embedded social media feeds in the digital world.

For instance, they can see the stats showcasing total impressions, click-through-rate, growth, follower retention, engagement, and more.

This is how brands can stay ahead of their competitors & therefore survive in the longer run.

8. Cost-Effective Pricing Plans

Even after you find all the aforementioned factors in a social media aggregator, pricing remains the deciding factor in the process of choosing the right social media aggregator tool.

As it is well known that the financial budget of businesses may vary in terms of their size and requirements, so the focus should be on finding a  budget-friendly social media aggregator tool.

There are so many aggregator tools that offer Free Trial plans but for a limited time & features, so that you can find out whether they are actually worth your time and money or not.

While some of the aggregator tools offer a good discount & are extremely budget-friendly.


Hopefully, this blog will save a lot of your time & energy that is involved in the process of choosing the right social media aggregator tool for your business.

This post may contain affiliate links.

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