Everyone is wondering what business will be like, now that the lockdown restrictions are lifting. It won’t be the same for quite some time, but the challenge is to make it seem normal for customers. The trick for businesses is, to lift customers into the illusion that it’s business as usual, and that you are just as capable to fulfill their needs and wants, as before. In the process of doing this, your business could encounter some positives that quickly turn into negatives. What type of things fits this description?
Inventory shock and awe
Most businesses have stopped doing any kind of long-term planning, with regards to inventory. They have asked their production partners to slow down or completely stop. Now that customers will be buying in more bulk than ever, you have to warn your production partner that things will hot-up. You don; ’t want to be left caught with your pants down by not having enough inventory to service orders. It’s the most basic business concept, supply, and demand. So many companies will think they can take on the wave of new orders but you cannot rely on a per-order policy if you want to be able to handle the sheer volume increase. An inventory management software will only be credible if you have effective communication with your manufacturing B2B partner.
Stuck in the middle
Now more than ever you should be protecting the infrastructure of your business so you can remain open for longer. It’s very viable that most businesses will want to trade 7 days a week to make up for the time they have lost. This will put additional strain on your software and hardware, so pair up with an IT Consulting company to help you. They have disaster recovery services that can be molded to your needs. They can also take a good look at your hardware and see if you need to upgrade to keep up with the demand. If your software isn’t sufficient they can direct you to products that can improve your business. You don’t want to be stuck in the middle of higher consumer demand and lower internal performance due to overloading.
Millions of new faces will interact with your business. You cannot expect every one of your loyal customers to come back right away, but you can expect to see countless new customers wanting to know what you’re about. Therefore, you must invest heavily in SEO marketing. Automated marketing like email and SMS marketing is needed but SEO marketing garners your organic searches. You may need to rebuild your loyal customer base and this is how you do it. Great content marketing is the best way to go, as people will want to read more about you and how to use your products and services, before making a purchase.
Every business will need to quickly adapt to the post-lockdown environment. Make sure that you’re ready to handle the rapid increase in demand by speaking with your manufacturer and inventory management teams.
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