If you are an eco-friendly business and green marketing is a relatively new territory, then you are not alone. When it comes to sustainability marketing, most green businesses are only just beginning to get a grasp of this fairly new concept. Given how being green is the need of the hour, many businesses have realised the underlying opportunity and have gotten on board to create a unique selling point for themselves.
But if you are a green business, you already are well-positioned to promote yourself in an eco-friendly light. Overall, a green marketing strategy is robust and a great way to create your unique corner.
So with that in mind, here is a list of ideas for you to market yourself as a business with green solutions for customers.
1. Establish a Green Selling Point
Your green marketing strategy should be seamlessly weaved into your business strategy and not just as a marketing stunt. Create genuine green selling points for your business for maximum impact. Ascertain how you can modify your business practices to be more eco-friendly and sustainable. For instance, you can present your product as an energy-efficient solution. If you already sell green products and services, you have to highlight how its application will benefit your customers.
2. Use Green Logos or to Represent Your Brand
If you are a green business or there’s an eco-friendly spin to the products and services you offer, ensure that you incorporate that in the way you brand yourself. The best way to do this is to create green logos or an insignia that will send across the sustainable message loud and clear. You can incorporate this in your company website, marketing materials, business cards, advertising, packaging and other graphics. Consider designing a bespoke logo that best represents your business to effectively highlight the green aspect and set yourself apart from your competition.
3. Print on Recycled Paper
One of the easiest ways to add to your green credentials is to use recycled paper. Find a way to subtly demonstrate how your business conserves resources and its efforts towards being environmentally conscious. Most printing vendors have the option to print flyers, marketing brochures and business cards on recycled paper. There isn’t much differentiation in terms of cost but if you want to establish yourself as a green business, then spending a few extra bucks on recycled paper is important.
4. Invest in Online Marketing
Online marketing is a no-brainer considering almost every business is going digital not to mention its a readymade way to be environmentally-friendly. What’s more its a more affordable alternative to offline marketing especially if you are a small business with budget constraints. You can place your ad on banners online instead of magazines and newspapers and reduce your impact on the environment.
You can harness the power of social media and communicate with your prospects and customers in a cost-effective manner. Partnering with a creative agency will help as you curate marketable digital solutions and expand your reach.
If you are a small business, it is highly likely that you rely on printed coupons to drive sales. A good option for you is to look into growing your email database as a remedial measure for direct mail. You can create online coupon offers with your email marketing efforts which is a brilliant way to improve your conversion rate while reducing wasteful printing costs.
5. Promote Local Vendors
Using local suppliers and vendors can greatly add to your efforts of being green because, with local deliveries, you reduce your carbon emissions. Ensure that your customers know that you are doing your bit to support and uplift the local economy as you promote local buying and selling of raw materials. For instance, if you are in the food industry, using fresh produce from local farmers is a great selling point. Consider curating a campaign that promotes ‘Buying Local’ as an additional effort.
It doesn’t take much to be green in your business activities. Small steps and initiatives go a long way in reducing your impact on the environment and establishing a green brand image. With your green marketing efforts, you have to convince your customers that choosing your business can help make a difference.
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