As a small business owner, your website is one of the most important tools that you have in growing your business, getting more customers on board and generally making sure that things are moving in the right direction. It is clearly important to make sure that you are doing whatever you can to keep your website strong, but to make sure of that you first need to have a good sense of the health of your website generally. That is something that is fairly easy to determine, but it does take a few steps to do it right. Let’s take a look at some of the things to bear in mind as you attempt to do this with your business’ website.
One of the most important things of all is the visitor count, as that shows exactly how many people are coming to your site, and therefore how impactful the site is likely to be as a marketing tool. The important number here is the one that relates to unique pageviews, as that shows you just how many individuals are coming to your website. If this figure is low, that could be a problem. Fortunately, there are ways to improve it, such as hiring an seo expert to try and drive your website up to the top of the search engine results pages. Make sure that you are doing whatever you can to keep your visitor count high, as it really does make a difference overall.
Ease Of Navigation
Another important thing to be aware of is how difficult or easy it is to navigate around the site. There are many reasons that this is so important. For one thing, it makes a difference to how many people are likely to stay on your site once they get there. That’s important if you run an ecommerce store, for instance, or if you are merely hoping for customers to be able to find out information on your website that they might need. It’s also something that shows you have a care for the person visiting, which always goes down well. Make sure that your website is easy to navigate around if you want it to be a successful one that people like to go to and make use of.
The design of a good website should be simple and easy to understand, and it should not get in the way of the function of the site. In fact, you could say that the ideal website has a design which aids the function in some way or another, but at the same time it should also fall in line with the branding of the business itself. Getting all of that right can be tough, but if you manage it then you are going to have a much better website on your hands in general, which is going to help your business along much more smoothly too. That is something that you will want to make sure of.
This post may contain affiliate links.