Smaller businesses tend to be at a disadvantage when it comes to the never-ending battle with big companies for the hearts of customers. The giants have instant attraction; everyone knows who they are, customers can have confidence that their service is at least real (if not perfect), and that there’ll be some action taken if not everything involving the process runs smoothly. Smaller companies, on the other hand, face an uphill battle — but it is one that they can win, if they take the right steps. Below, we take a look at a few tried and tested ways you can build confidence in your brand, even if you’re the equivalent of a drop in the ocean.
Get the Look
When it comes to creating their company, many people focus almost exclusively on the products and services that they’re going to provide. This is an important aspect of your business to get right, but there’s something else you’ll want to focus on, too — your branding. There’s a reason why larger businesses take so much time to ensure their branding is watertight throughout the organization; it conveys trust. It’s memorable. It makes the business look professional. The beauty of branding is that any company can do it, no matter how big or small they may be. Take care of it!
The Power of Other People
It’s all good and well telling potential customers just how good your business is, but it’s much better if other people, ones who have no vested interest in your company succeeding, are the ones doing the talking. You’ll want to first solicit reviews from customers; if they respond favorable, post them onto your site. You should also keep an eye on the popular review sites, too; you can use review tracking and monitoring services to do so. Studies have shown that people are more likely to use a company if they read positive feedback from past customers — make sure your potential customers are reading the right things.
You can’t really judge a company — or a person, come to think of it — on how they act when everything is going well. It’s how they act when things aren’t going so well that counts. If a customer has an issue, big or small, make sure you’re handling it as if it were a personal problem. Ultimately the only way to gain the trust of a customer is to act in the right way when the moment calls for it. If you handle problems as and when they arrive, you’ll be showing them that it’s not all about the bottom line.
There are two reasons why people trust Apple. They’ve got decades of excellent results under their belt. But they’re also going places. You can’t match Apple when it comes to their history, but you can with how you view the world. You should always be improving and looking for ways to better tomorrow than you are today. Eventually, it will be noticed by the public.