Once you’ve managed to get your small business off the ground, your next challenging is making your business as successful as possible. These tips will help you adopt this forward-looking attitude and turn your business up a notch.
As a small business owner, the most important mindset to cultivate among your team is vision: the ability to imagine what your business will look like at intervals into the future. Will your business go global one day? What will an international version of your company look like? Is your current branding in line with where you’re going? Rather than get bogged down by small day-to-day challenges, business leaders tend to look ahead.
Get Used to Delegating
When you first got your business up and running, you probably wore a lot of hats! Until you hired your first employee, you did everything that needed doing, from writing website copy to ordering stationery. But as your business expands, your role as a strategic leader becomes more important. Eventually, ‘CEO’ will be the only hat you’ll have time to wear. Between now and then, it’s important to work out how your time is most profitably spent, and either hire people, employ freelancers, or outsource to do the rest. For example, hiring an seo company makes a lot more sense than spending hours fiddling with the copy on your website if there are more important things you could be doing. And if you’re reluctant to hand over control of the things you used to do, remember that if you hit burnout, you won’t be able to do anything!
Push Boundaries By Setting Goals
Goal setting is a powerful tool to help you gain clarity, take stock of productivity metrics and track your progress. Goals are also great for providing motivation and opportunities for celebrations (when you smash them). Another benefit of goal setting is that anyone with a competitive streak sees every goal as an opportunity to push beyond expectations. If you’re looking for ways to push yourself out of your comfort zone, a goal is a brilliant way to dangle the carrot. When it comes to goal setting, the key is to break your long-term vision into smaller, manageable, and measurable steps. Why must the steps be measurable? You know where you’re trying to go, don’t you? Because on a bad day, a record of how far you’ve come towards your goals will give you a motivation boost when you need it most.
Get Laser-Focused on Customer Service
For your business to keep smashing the targets you set, acquiring new customers, and retaining them, is crucial. Enhancing your customer experience means you are more likely to develop a loyal base of repeat business, and your happy customers will tell others about the amazing service you provide. In that sense, investing in your customer service team is akin to investing in your marketing. As well as addressing customer concerns promptly and to their satisfaction, you’re missing an opportunity if you don’t actively solicit feedback about your product and service. A quick survey at check-out or an in-person conversation does wonders for your relationship with your customer base and promotes trust in your brand.
When your business has leveled out after the initial rush, these tips will help you step it up a gear.