How To Create A Social Media Plan For Your Business
Regardless of the size of the business you’re running, social media is pretty much a must these days for any business owner.
Not only is it one of the most effective forms of marketing out there that can help you reach millions of people faster than ever, but it’s free to use if you don’t want to spend money just yet on your marketing and advertising, so it’s really a win-win.
However, the mistake that business owners make with social media is that they go in with no strategy and no plan and just start posting randomly on sites and then get frustrated because they’re not seeing any growth or traction.
In the end, you need a solid plan to be successful on social media and that’s exactly what we’re going to help you create in this post with our useful tips below.
Choose your platforms:
The very first step in growing your business with social media is to get clear on which platforms you’re going to be using. So many business owners approach social media blindly and just dive straight into creating profiles on every platform, but when it comes to social media less is more.
For example, you should know your ideal customers well enough to understand which platforms they’d be using, so if you want to reach them and they’re hanging out on Twitter and Instagram, then really it doesn’t make sense for you to be updating Facebook and LinkedIn ever day.
Therefore, get clear on which platforms you need to be using, look at the kinds of content already on there, and now you’re going to have a better idea of what kinds of content you’ll be putting out on there.
To get started so that you don’t overwhelm yourself, choose 1-3 platforms and that’s it.
Observe the competition:
One of the biggest challenges that people face on social media when it comes to growing their business is being able to stand out amongst the competition. Standing out becomes easier when you know what you’re standing out against, so spend some time looking through the pages and profiles of your top 5 competitors in your industry.
Each Social Media network has certain set of guidelines and ways how to stand out among competition. For example to stand out on Linkedin you need to have stunning cover and profile photo, great title and summary of what you do. Similar is with Facebook and Instagram is a lot more visual. Having said that, your research on how to stand out should start by looking at what other companies and profiles look like.
This isn’t about you trying to get one over on them or steal their ideas, but it’s simply about seeing what kinds of content is working best for them and then you looking at how you can improve on that for your own audience.
Brainstorm content ideas:
Coming up with fresh content on a daily, weekly or monthly basis is another big challenge that business owners face on social media, but if you follow the steps above then it becomes a good deal easier.
The best way to really think about your content is by looking at the end result you want to help people achieve and then breaking each piece of content down into steps that can lead them closer to that.
For example, maybe you’re a graphic designer who’s launching a course on how to design your own landing page graphics, but instead of giving everything all at once and overwhelming people, you need to get them excited and build them up to that through more chunked down tips that will lead them closer.
Put together a calendar:
Once you know what your content is going to be, it’s time to start putting it together in a calendar so that you can be consistent. For example, monday might be a day where you share a motivational tip or video. Tuesday could be a day where you offer a tutorial, and Wednesday could be a day where you offer a freebie that they have to opt-in for, etc.
If you’re not willing or able to put together things like content calendars or you simply don’t want to manage your own social media, then you can easily hire this out to someone who knows what they’re doing. You can use freelancing sites or even job agencies and bring on a full time employee depending on your needs and budget, and you can make this process easier by using something like Checkr.com to manage the hiring process, so it’s not something that has to take a lot of valuable time.
Schedule and automate:
Now that you’ve got all the pieces together, you want that all of the content goes out when it’s supposed to, so the best way to do this and make sure you’re not spending all of your time on social media throughout the day is by using a scheduling tool such as Buffer or CoSchedule to set your content to go out on specific days and then have it fully automated.