Simple Steps To Increase Your Digital Influence
As a business owner or leader, or someone working as a blogger or influencer, it can feel like you can take so long to get to the point in life where you have generated enough clout or enough of a following to warrant being called a leader in your industry. If only there was something like a time machine to speed up the process, right? Being able to harness that kind of influence or power early on in your career would be able to change things quickly, but as we know, that isn’t how things work.
Social media these days is sometimes only seen as a way to communicate. But the social media channels that are prevalent these days, and that play such a large role in a lot of people’s daily lives, is so much more than that. If you really look into these sites then you can see the power of these channels and how they can help you to spread your content all around the world, to really amplify and boost your results or business goals. You can use social media as an important tool for things like promoting your company or your brand, whatever it is that you are looking to do, and when done well, it can be pretty amazing what results come in.
Nothing is perfect, so of course, there are going to be some problems with trying out any of these new things and new media, as for some, they can be a little unknown. There can also be a lack of face to face contact with this kind of thing, though there are many things that you can do for a different kind of interaction, with lives and story videos. But really, using online channels like social media and sites like YouTube, it can actually increase interaction for both online and offline for your business; you can spread your knowledge far and wide with these kinds of channels.
Social media can also work to facilitate your personal brand, and can help you to have plenty of interaction and even collaboration. So if you are wanting to increase your influence online, then it can be a good way to speed up this process. Social media can also break down barriers to any communication by giving you a variety of ways to communicate and keep in touch with followers that are still professional but can work really well. As a result, having a blog and using social channels can give you your own marketing platform.
Something that is really exciting about social media, and for anyone that was an early adopter, is that it can be easy to promote your ideas, expertise, or opinions to relevant audiences. You can reach many more people through these channels that you would with traditional media or marketing. Traditional methods have higher costs associated with them, and because of the higher costs, it can hinder how much or how often you would be able to share content. So having an online presence, and taking your internet marketing seriously is a must for your business or brand.
The good news is that there are providers and companies, like a BBB accredited internet marketing company, that can help you to run your internet marketing, as well as do it for you, if you’d rather. But having a focus on it, can really help your business, or help yourself to be taken seriously as an influencer or an expert in your field. If you’re keen to do more, then here are some tips and tricks to help you to be more digitally influential.
Understand Your Audience
If you want to be taken seriously as an influencer or an expert for what you do, then you need to have an audience. And if you need an audience, then you need to know how to best speak to them. You need to find out who they are, what their needs are, and then understand how you can help them. It can be a good idea to ask your audience questions to get to know them, and then you can see how best to aim what you do. So with that, look for ways for creating things that can help your audience or add value to them. It will depend on your audience and the channels that are best suited to them as to what you do, but it could be something like an online video tutorial that shows people how to do something relevant, or even creating and releasing an eBook for your audience. You can promote on social channels or even load up through your blog or website, so there are several options.
Find a Niche
For blogging and influencers, there is a bit of a phrase such as ‘go niche or go home,’ and it really is true. If you keep things too general, then your audience is going to be too general. It can feel like a risk to find a niche, but having a specific audience is what will keep them coming back for more. A niche can be relevant to your online media space, as well as your social channels; the latter is more likely to have an impact as you can be found for your niche channel quite easily. Once you have a niche and have mastered it, then you could even look to run webinars on the niche to guide and help others.
Plan Out a Strategy
There has been research that has shown that there is a powerful connection between social media, search, email, and other online techniques, and in a pretty strong way. When you have social media that helps to come up with a situation where the ‘whole’ is greater than the sum. So the action going forward from this is that you should look for some creative and different ways that you can integrate social media for your brand or business alongside other media, as well as traditional media. If that sounds a little confusing, then in simpler terms, this could be something like integrating email with a blog or social media to drive traffic.
Change How You Think
In this day and age that we are living in, where everything is digital, it can feel like a bit of a saturated market when it comes to being online or working as an influencer. Because it is easy for so many people to do, it means that so many people do it. As a result, it can help you to feel a little competitive, especially if you are using your online platform as a career. But this competitive thinking isn’t always going to be the best thing for you. So changing how you do things and how you see things can be a good way to change your perspective. You will then be left with looking for ways to learn and grow, rather than thinking only of being competitive.
Help Others with Challenges
If you want to be taken seriously as an influencer or an expert in your field, then it is a good idea to make sure that you are regularly networking with other influencers, to get to know them, and help to generate awareness of the value that you provide as an influencer. You will want to create some lasting and long-term relationships with others, and then you can work together and collaborate. The action for this could be working to connect with other people online, but take the steps to meet them offline as well, to make sure that you can build some links and relationships that are genuine and can help to last quite a while. You could work with others on videos that you then both share on channels, as well as interviews that could be on your blog or excerpts on social channels.
Have an Opinion
If you want to make waves in the industry, then it is a good idea to make sure that you know what you are talking about, but also know where you stand on things. There must be things in your industry, or with life in general, that you have an opinion on or something that you feel passionate about. So what are those things? For this kind of industry, then it is a good idea to not just sit on the fence over things. Share thoughts and opinions, as well as thinking about what you can shake up if you’re willing to put in the time.
If you want to take action with this kind of thing, then what would be your first step? You could look to create something that solves a problem that you are passionate about, or could be an opinion piece blog post or video that can be shared by like-minded individuals. There is no need to be opinionated for opinion’s sake. But when you are genuine and have really thought things through, then it can be a powerful way to show your influence in the digital world.