Social Media Tactics To Grow Your Business Like Never Before
If you didn’t already know, social media is one of the most powerful ways to grow your business in a short space of time. All startups need to utilize social media in one way or another to get their business to where they want it to be. However, simply creating profiles and then not doing much with them isn’t going to do the trick. You need to ensure you have laser focus on your social media strategies so you can grow your business like never before.
Here are some pointers you’ll want to pay attention to:
Know Where Your Audience Are
First of all, you need to know your audience well enough to know where they spend the most time. Will you find them on Facebook and Twitter, or mostly on sites like Instagram and Pinterest? Or will you find them on all of them? It can depend on the type of business you are, the age of your audience, and so on. You need to do your research and figure out where you’ll find them for yourself. However, it’s important to remember that you shouldn’t take on more social media platforms than you can handle. If you set up 4 profiles and you can’t handle that many, you’re going to do more harm than good. Make sure you can handle the amount of platforms that you create.
Know The Difference Between Each Platform
Knowing the difference between each platform is essential, as they are not the same in the slightest. Different people use different platforms, they focus on different types of content, and they require a different approach. That being said, you need to make your brand clear across each platform. It can’t seem like a different company from platform to platform. Make sure everything is consistent but you know the difference at the same time.
Run Competitions On Social Media
Running competitions on social media is a great way to generate more shares, more followers, and more interest in general. People just love being given the opportunity to win free stuff, so make your prize a good one! You can use sites like Instagram and Facebook for this, and you can generate more interest by making one of the competition rules that the audience must share your page.
Share Quality Content
You must offer true value to your audience with social media. Make sure when you’re sharing quality content, you’re offering value. What can you tell your audience that they don’t already know? What might they need help with? What are some of your frequently asked questions? Use these as an opportunity to create content. You can create blog posts, share pictures, and create videos that all help your audience. You need to make them easy to share and as attractive as possible, too.
The problem with a lot of businesses is that they are scared to share their expertise through fear of being copied, or that the audience will simply go off and do something themselves. This is not the case. When your audience sees that you know what you’re talking about, they are far more likely to come and work with you.
This law will make you more active, famous, and likable. If you share and upload content created by other businesses and people on your profile (obviously not direct competitors) then people tend to do the same with your posts too. Just make sure you share relevant information and that you’re not sharing for the sake of it. Make sure the content you’re sharing from others still offers value.
Come Up With An Effective Brand Voice
You may have multiple staff members using your social media platforms. It usually isn’t as effective if they are speaking as themselves rather than the brand. Take this time to come up with an effective brand voice that must be used in each interaction. It should match your business and industry perfectly, and help your brand to build connections with the audience. However, don’t make it too false. You don’t want each response to a member of your audience to look like it was generated by a computer, or copied and pasted. Make sure each response is personalized.
Hire A Social Media Manager
Don’t have time to take care of your social media? Most businesses don’t. The businesses that attempt to run their social media platforms alone are usually the ones who suffer. Hiring a social media manager may seem like an unnecessary expense, or like it’s not a real job, but this couldn’t be further from the truth. Social media managers can be extremely valuable members of a team. Look at it as an investment and track how your social media platforms are progressing so you can see for yourself just how effective they are.
Optimize Your Social Media Platforms
You need to make sure your social media platforms are optimized properly to be as effective as can be. For example, your name, address, and phone number need to be consistent across all of your platforms. You should also be writing effective bios, and taking further steps to make your social media platforms even more successful. Use search engine optimization services if you’re unsure how to do this. Again, as social media is such an important part of business these days, you should look at it as an investment.
Make Sure You Respond In A Timely Manner
There’s nothing worse than taking a day or more to respond to a customer’s query. Sure, even big businesses can take a few hours to respond to a customer, but the faster you respond, the better. People want answers, and they want them now. This is why they don’t call – they don’t want to have to wait on hold, leave a message, or be put through to multiple people. It’s why they don’t email. Writing a social media message is quick and easy and is supposed to give them a fast response. Make sure that you aim to respond in a timely manner whether your audience is asking a question, making a complaint, or even singing your praises. You should never point blank ignore a customer, either – this is business suicide. Make sure you stay polite and professional, as people will see these interactions. This is your opportunity to turn things around for your business and bring them back.
Post At The Right Times For Each Platform
We mentioned earlier how you must know the difference between each platform, and one of the biggest differences to remember is the right times to post for each platform. Each platform has various peak times, and you’ll need to post at multiple times during the day. This is why having somebody else take care of your social media rather than doing it yourself is smart. Giving social media the attention it needs to be effective will take up way too much of your time. These days, you can’t just post once per day on social media and expect fantastic results. You need to be prepared to post multiple times to get the effect you want.
When it comes to sites like Instagram, don’t forget that you can use this as a sort of mini-blog profile. You can post helpful captions with your pictures to further give your business a boost!
Consider Paying To Promote Your Page
Social media is free for the most part, and that’s one of the great things about it. However, you can consider paying to promote your page to ensure that the people who are interested in your kind of product or service actually see it. You can create targeted ads too, that members of your demographic see come up at the side of their profiles. If you have a little budget to dedicate to this, it can be pretty effective.
Listen To Your Audience
Make sure you pay close attention to everything your audience tells you on social media. If the same sort of issue keeps on cropping up, pay attention. Do something about it. Showing that you’re actually listening to your audience will make a big difference. People want to work with businesses that truly care about what their audience thinks. Your audience might be telling you that their items are low quality, or mentioning improvements that they would love to see in the next version. Pay attention to this!
Social media gives businesses a fantastic platform to market their business in the best possible way. Being consistent and smart with your approach is a must. Make sure you stay ahead of the trends so you don’t fall behind, and use things like videos, GIF, and other compelling imagery to reach out to your target audience. You should have a professional strategy in place, too. When you’ve mastered this, you should be able to promote your brand on a much larger scale.
Will you use these social media tactics? Leave your thoughts on social media and how it has helped your business in the comments. Thanks for reading!