When you run a small or medium sized business, you might want to make sure that you are making the most out of your marketing opportunities and don’t have to spend too much time and money on acquiring new clients. Focusing on your existing customers makes financial sense, and can improve your conversion rates, as well as your return on marketing investment. Below you will find a few tips on how to keep your existing clients happy.
One of the best ways of making sure you are meeting your customers’ expectations is finding out as much as you can about them. You can send out questionnaires, or allow clients to personalize their shopping or service experience. If you stay flexible and consider your customers’ needs, you are more likely to achieve a high rating on feedback sites and benefit from word-of-mouth advertising at the same time.
Keeping In Touch
To make sure that your clients are happy with their order, you have to stay in touch and monitor feedback. Send out surveys and give them a call whenever you can. Keep their birthdays in your diary, and find out which additional features they would be interested in, so you can tailor your future products to their needs. Listening to your clients is a good way of finding new opportunities, too.
To prevent your customers from leaving you, it is important that you offer special discounts to them regularly. If they are signed up for your newsletter, or follow your social media pages, you can reward them for this. Send out special codes and discount offers not available to the general public, so they feel more appreciated and valued.
Even small companies can set up their own loyalty schemes, so they can keep their existing customers happy. It is easy to implement a membership area to your website, so you can offer better rates for returning buyers. As they are more likely to buy from you again than people who just landed on your page the first time, you can lower your profits in order to maximize customer value.
One surefire way of keeping your brand in front of your customers’ eyes is sending out useful gifts as a sign of your appreciation. The gifts can be anything related or unrelated to your business: envelope openers, trophies, notebooks, diaries, or even clothing items. You can get in touch with a t shirt fulfillment company, so you can print your logo on gifts and benefit from extra exposure. Branded gifts will cost less than you would think, and you can keep on reminding your customers that you are there for them.
Businesses big or small try hard to maintain positive customer relationships and make clients return to them. Acquiring a new customer will always cost you more than getting your existing clients to come back for more. Keep your customers happy and maintain positive relationships, so you can maximize your profits.