Does your small business have a product that’s struggling to capture the attention of your target market? Well, here are three genius ways you can make it look way more attractive in an instant:
Use Influencers To Market It
Influencers are such a great group of people to turn to if you need to improve how attractive your product is. The mere sight of your product in the hands of an influencer is enough to increase sales right away. People are more likely to pick up a product if their favorite influencer is seen using it, wearing it, or just simply promoting it. It kind of builds your product up as something that’s now obviously useful because someone famous is using it. Companies have been using tactics like this for years, just look at how many celebs are in TV commercials. Nowadays, using social media influencers is the better idea, and you’ll instantly create a more attractive product.
Promote It As Eco-Friendly
A great way you can instantly improve the attractiveness of a product is to market it as a ‘green’ thing. Basically, this means you tell everyone that your product was made in a way that wasn’t too damaging to the environment. Perhaps you used renewable energy sources to power the manufacturing processes, or maybe you gave off hardly any bad emissions? Regardless, if you make a conscious effort to create your product with the environment in mind, it allows you to promote it in such a way that makes it more attractive. As you can see on the Flow Meters website, there are plenty of things these days that help you measure how much clean gas or water is flowing through something. This type of tool comes in handy when you aim to create a product without damaging the environment. Believe me, consumers will rate your product a lot higher if you take extra care when manufacturing it.
Reduce The Price Of It
Now, a really effective way of making your product more attractive is by reducing its price. Naturally, you may not want to do this as it means you’re making less money per sale. However, you could make more sales, so it ends up meaning you bring in more money. Regardless, one simple trick you could use is to originally sell your product for more than you want. Here, you may not see many sales, but it does allow you to cut the price to something closer to what you really think the product is worth. The benefit of doing this is that your product can now be shown as previously being one price, but is now a lower price. It gives consumers the idea that they’re getting a good deal because the product has been reduced. It’s a smart move, and the product will be more attractive to many people.
Try these ideas, and you’ll be amazed at how effective they are. Attractive products sell a lot better than unattractive ones, so it always pays to improve the way they’re marketed.