Is your marketing failing online? It’s possible that’s because you don’t understand the psyche of your business customer. You need to try and view your business through their perspective and understand what they see when they look at your company. When you do this, a number of the key psychological processes that impact a customer’s decision to buy might become apparent. This all starts at the top of the marketing funnel with a key question. What does your customer want?
The Customer Conundrum
The answer is that they want to solve a problem. What this problem is will depend on the service or product that you are providing. For instance, if your customer is a parent, the problem could be: Where can I get cheap baby clothes that reach a high-quality level? Or someone who is unfit might be thinking: Where can I find a fitness service that will pay off and provide real results?
You see, it’s all about that key question. That’s why it’s a smart idea to brainstorm and discover exactly what your target customers are searching for. Don’t forget, that this will also provide key details about the keywords that you should be ranking with to find the right customers for your company.
They Might Be Paranoid
It’s true, customers can be paranoid about security online. Although, is it actually paranoia when your concerns are based on fact? After all, the majority of companies will deal with some form of a cyber attack this year whether it is successful or just a failed attempt. As such, you don’t want to give customers another reason to feel wary about using your website. This is particularly important if you are offering payments on your site, but really any company should make security a top priority. Customers aren’t typically forgiving when a company is responsible for a breach involving their personal data.
The Back Of Their Mind, The Tip Of Their Tongue
A customer can dislike your site or social media profile and not even know why. This could be an issue with a single picture, a piece of text or a layout. It’s worth looking at a resource like http://www.mypersonaltrainerwebsite.com/blog/the-20-best-personal-trainer-website-designs. By doing this, you can check out some of the best designs, and obviously, this will be useful for those interested in setting up a company in the fitness industry. Check out the best sites that match your business and find out what works and what could be improved. Or, just run A-B testing to correct minor yet significant issues.
Hey, They’re Real
Finally, studies show that customers don’t want to deal with faceless corporations and we mean that literally. According to research, customers are far more likely to click if your business has a face profile attached. This is where smaller companies can get the upper hand. You can learn more about his on https://vwo.com/blog/human-landing-page-increase-conversion-rate/. If you can get customers to connect to the individual behind your business, then they might favor your company over some of the bigger players.