Building A Solid Marketing Foundation

If you want to up your marketing work this year and make a bigger impression on your audience then there are a few different ways you can do that. The foundation of every marketing plan is having a good knowledge of yourself as a brand, your audience and what you have to offer the world. If you are looking for some simple tips this year, here are the main things you need to create a perfect marketing plan.

Know what makes you stand out

The first thing you want to do when looking at a marketing plan is to get to know yourself and who you are as a brand. Think about what you do and how your particular service or product stands out from the crowd. For example you could be a cosmetic brand, but the thing which makes you stand out is that all products are cruelty free and vegan. Think of what will attract people to you instead of your competitors.

Know your audience

When you are trying to sell your product or service to the public it is incredibly important to sell in the right way. Different types of mare,tong will appeal to different people so you need to identify who your target audience is. Let’s say to are selling industrial roofing services: this will appeal to people who are in the building profession therefore you will want to use social media like LinkedIn for your marketing as well as creating simple marketing media using photographs and bold colors. This will help you to build a much more tailored campaign which will catch the eye of the right people.

List your goals

It is important when you come to creating a marketing plan or campaign that it have specific goals set out which you would like to meet. For example let’s say you are posting a photo on Instagram to your follows and your goal is to drum up 100 likes and 10 new followers. You will now need to work out what image will achieve this goal and what you can say in the caption which will draw people in.

Set a budget

Make sure that you set a very tight budget for your marketing plan and make sure that you are able to stick to it and utilise it fully. You need to think about how much you will spend on creating images, video, social media posts and whether or not you want to send postal promotions too. Think about how your money will be best spent and which form of marketing will be better for your brand.


Now that you have set up your plan and your strategy is ready to go: you can set everything off and wait to see what kind of response to get. It is important when you come to marketing that you always analyse your campaign to make sure it was successful. Check the engagement on social posts, conversion rate on your website and any potential sales you will make.

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