Building A Brand Online: What You Need To Know
Social Media has opened the door for brands and businesses to really begin identifying and connecting with their users + potential customer base. Platforms like Instagram, Twitter, Facebook, and Snapchat have opened the doorway of communication in ways never once seen before, and as someone who’s looking to build brand awareness for your company or small business, you need to be utilizing the tools that are so readily available to you.
In today’s marketing realm, it is so important to build brand awareness as it signifies what you stand for. You want to be perceived as an institution worthy of trust and your online presence will dictate if people will choose to support you or not. While it took years for the world’s biggest companies to build their brand identities, you have an upper hand thanks to social media and online marketing. Here are ways how to build a brand online by making use of modern marketing strategies.
Establishing a Brand Identity
What is your message or mission? What takeaways do you want someone to have after visiting your site, Instagram feed, Facebook page, etc..? You’re going to want to think about these questions as you begin formulating your brand identity. Jot down your ideas, jot down anything that comes to mind when you think of you brand – colors, people who emulate you brand, brands you’d like to associate with, the type of people you’d like as customers – all of these questions and answers will better help you establish a brand identity. You’re also going to want to make sure your message or mission is consistently conveyed across your various social media platforms.
Connect on Social Networks
Being active on social media is the best way to put your brand out there. However, not all social media channels are suited for your brand, so it’s important to spend time and effort on ones that will generate income and be an effective advertising tool. Facebook is an excellent place to start advertising efforts because of its ability to reach a diverse group of potential consumers. We recommend setting up a Facebook business page, this will allow you to have access to different platform boosting tools and analytical insights. An important thing to remember when advertising online is to ensure you’re keeping track of any money you spend and your ROI on those purchases.
Instagram is another effective social media channel to promote your brand. The freedom to upload photos and use hashtags to reach users with similar interests are the network’s strongest marketing tools, and your brand can utilize the sponsored posts to make your content reach more potential followers as they scroll down their feed. Having an account on Instagram also grants your access to Instagram Stories and this is definitely a tool you’re going to want to incorporate into your daily advertising efforts.
Know Your Target Demographic
One of the most important tasks that go with building a successful brand is to foster the growth of a market following. An ever-growing following means that your brand is getting more popular and popular, and you want this kind of growth by all means. Research tools from Google, ComScore, and Nielsen can help you find your specific target market and determine their age, location and status so you can craft communication plans that work well with your marketing and advertising diagrams.
In the online world, it is important to build a relationship based on trust, and you want your demographic to trust you and what your brand is all about. Responding swiftly to inquiries in a personal manner, and taking time to really listen to concerns builds credibility and quality service.
Maintain A Consistent Theme Across Platforms
Posting photos on your brand’s social media pages is an effective way to gain a following, and having a consistent theme makes your various accounts stand out. There are several photo editing apps in the market, and you want to use something that offers the best array of tools to help you perfect your content. One of our favorite content creating apps is Instasize because of it’s multi-functional editing tools. The app has a respectable number of photo filters that give refined, sophisticated results, combined with finer editing adjustments – the editing power in your pocket is unmatched by any other photo editing app on the market. With the apps latest release comes a new feature called Text Styles that we absolutely love. Quickly edit together text announcements to market new promotions and other online material. Available for download for both Android and iOS, Instasize is a game changer that will help you keep a uniformed look across your social media platforms.