By: Marc Dane, SEO & Content Manager at WebCreate.io
If you’re a business owner, there’s the chance you’ve been faced with the decision of whether or not to hire a web developer to help bring your website to life or to simply create it yourself. One of the main reasons a small business owner would choose to build a website themselves is to save money.
There are however tons of added benefits of building your own website in order to ensure not only the best price but also quality and that your site has all of the essential components of a perfectly optimized website. This means everything from blogging capabilities to adding an online store, tracking and optimization tools for SEO and A/B testing features for measuring the performance of one or multiple web pages.
Let’s explore five major bonuses of building a site yourself vs hiring a developer to bring your business online.
Gain More Control
One of the major advantages of building your own website is flexibility and freedom. What I mean by this is that you will essentially have the opportunity to make changes to your website whenever you want to.
Hiring a developer in many cases will only complicate the situation — something as simple as fixing a typo has the potential to take an unnecessary amount of time. This is because each developer codes sites differently, and making even the simplest of modifications can be extremely complicated if you have no knowledge of website building.
With website builders, you can control every aspect of your website and oftentimes do so from a simple-to-manage platform that explains the process along the way. Also, if you choose a website builder that gives you the capability to enhance your site with code and you possess knowledge of code, you can make advanced modifications such as adding integrations to platforms you use to manage your online business.
Yes, You’ll Save Money
Another major plus is the money you’ll save using a website builder. The cost of hiring a developer to work for months to merely develop your site can cost into the tens of thousands of dollars and can go up from there.
With this in mind, choosing a website builder is significantly cheaper than hiring a developer. Popular website builders like Wix, Squarespace and Weebly have plans that cost, at the most, $40 per month.This alone is a major feat, as you could incur unexpected fees that for things such as additional changes being made to your site, monthly maintenance fees and hosting.
Today, website builders are fairly capable of doing just as much, if not more than a developer. But if you’re not comfortable taking on certain aspects of building your small business website, you can always use services like Fiverr, which offers the assistance of experienced developers at a reduced rate.
Even if you hire a freelancer through Fiverr, your website will still only cost a mere fraction of the price, as the service is designed to provide quality service at a reduced price.
Many sophisticated website builders offer templates that are responsive. Having a responsive site, meaning those who access your site from a mobile device or tablet can comfortably view all of the information on your site, is vastly important.
So important, Google has released a new set of guidelines pertaining to the mobile responsiveness of sites and will soon begin penalizing sites that don’t have a responsive design.
Putting additional development time aside, we’re also talking about additional costs associated with building another version of your site.
SEO Optimization Tools
If you are not an SEO expert, ensuring your site’s SEO is on point might be tricky. Thankfully website builders usually provide ways within the platform, or as integrations for optimizing your website’s SEO.
Likely the most important aspect of a website builder is the ability to edit meta tags. In doing so, and doing so, well, can guarantee your site will be picked up by search engines in organic search results.
If you have questions, comments or concerns about your website, you can just reach out to support at no additional cost. Depending on the website builder you choose, you could run into extra costs for support, but support is more often than not, included in your monthly, or annual fees.
Even if you are in a different time zone, selecting a website builder that has customer support offered in multiple languages and 24/7 is even possible. It is best to check before you make a purchase that customer service is offered around the clock — in the event there are issues with your site.
To Sum Things Up
I could list dozens of advantages, but the five listed above are among the core pluses of using a website builder. While building your site, always reference your company goals, and what you hope to accomplish as a result of creating your shiny new website.
If you have zero experience with website builders, there can be a slight learning curve, but nothing major enough that using the system for an hour or so won’t remedy. There are tons of helpful tools that assist in learning the ins and outs of website builders such as this Wix Review.
In this situation, the fact that many website builders are built for simplicity, thus utilizing drag-and-drop editors — can be a saving grace and drastically reduce time spent learning the platform altogether while building a website.
About the Author:
Marc Dane is the SEO & Content Manager at WebCreate.io – a knowledge hub for small business owners looking to build a presence online. The site offers website builder reviews and comparisons, guides for building a website and resources on related tools, platforms and more.