Digital Marketing Pitfalls That Every New Startup Falls For
More and more small businesses are catching on to the idea of utilizing digital marketing to help grow their businesses. Unfortunately, the way they approach it is often archaic, old and outright wrong. Sometimes, they have a rough idea of how to use digital marketing, but they’ll fall for some of the common tricks that often trip up even the most experienced marketers out there. Digital marketing isn’t new, but in terms of advances and trends, it’s something that constantly changes and has to be adapted to if you’re to make the most use of it.
So to help you out, we’re going to be explaining a couple of the most common digital marketing pitfalls and how you can overcome them to help you grow your business.
From SEO to original content, it’s important to focus on your digital presence if you want to grow your business with the internet.
Stop drawing comparisons to traditional marketing
Most businesses will have some kind of experience with marketing. However, it’s important to realize that digital and traditional marketing are completely different ball games. One does not surpass the other and they can both live in harmony together. In fact, the most successful companies in the world regularly use both traditional and digital marketing to their advantage, and it’s important to realize this if you want to make the most out of your marketing budget. While there are obviously going to be some similarities (such as the overall goal of converting leads and traffic into sales) the way you approach them is entirely different.
For instance, there’s a huge difference between digital and traditional content, especially when it comes to printed items. You can click here to find out more about the benefits that something like an online digital flip-book has over traditional printed content. Digital content is constantly changing, can be updated and is never static, whereas traditional content cannot be changed and remains the same until it’s completely replaced. This means that you can dynamically change your digital content in less time and while spending less money.
In short, if you want to be a big player in the digital marketing realm, it’s important to separate digital and traditional. Stop thinking about the two as interchangeable terms or disciplines and don’t use the same employees or freelancers for both digital and traditional marketing unless they have ample experience in both.
Using social media effectively is one of the key components to creating a solid online presence to help your business stand out from the competition.
Failure to keep and update a business blog
A blog is an excellent way to help engage your audience. A business blog helps with company public relations, it helps to create a conversation between and your audience and it actually helps a lot with search engine optimization too. You don’t need to be a professional, but it does help to have a dedicated member of staff to help you write up detailed blog posts and also keep the style consistent unless you want to have multiple contributors for your blog. Without a blog, you’re missing out on many marketing opportunities and chances for exposure, so consider hiring a writer for regular work or giving one of your employees the chance to change their careers into that of a content creator for your company.
Ignoring the importance of social media
To many of the successful companies in the world, social media is a platform that cannot be ignored and makes up a large majority of how they attract their huge audiences. In fact, if you haven’t considered the use of a social media manager or community manager, then you’re doing your business a disservice. The idea is that social media usage helps you connect with a wider audience on a platform that is used by literally billions of people. When utilized correctly, social media can be the most cost-effective method of building up an audience and it can help you connect with an audience that is truly passionate about the products or services that you offer.
Some final words
Digital marketing isn’t difficult to grasp, but unless you have something to jog your mindset and change the way you think about it, it can be hard to cope with and understand the advantages of. Hopefully, this article has given you some insight into why digital marketing is so important and also how you can avoid some of the most common pitfalls that occasionally still trip up even the most experienced marketers in the world.