Every time you go on a website it’ll collect a lot of information about you. People are often worried about this because they don’t like the idea of their personal data being stored by thousands of different sites, but if you’re a business owner, all of that data storage is good news for you. Whenever a customer visits your site, you’ll be learning new things about them. If you don’t do anything with that data you’re missing out on a golden opportunity. The most successful companies have learned how to use this data to improve their service and increase their sales. If you aren’t doing that already, you should be. These are some of the best ways you can use customer data to improve sales.
More Personalized Experience
In the last few decades, the way that we market our products has changed a lot. These days, it’s all about the personal experience. People no longer want to deal with a faceless company, they want to feel as though they’re dealing with a human being. You can see this in the way that companies are using social media to interact with customers on a personal level. You can carry this personalized experience over to your site by making good use of customer data. Use software development services to build a database that is linked to your site where you can store all of the customer data. Then when a customer is browsing, you can use data about their past purchases and searches to get an idea of what kind of thing they’re looking for and put those items on the front page. Customers are far more likely to buy something if they have a list of items that is made specifically for them because they don’t have to search through loads of stuff to find what they’re looking for.
Even if you run a brick and mortar store, you can still use customer data to improve the shopping experience. By keeping track of which products are selling best in which locations, you can tailor your shop front displays in the same way that you tailor your website homepage.
People hate spam emails and most of us get a load every day. If your company is constantly sending emails with offers that they’re not interested in, customers are quickly going to stop opening them and put them in the trash instead. However, if they’re getting emails with offers that are directed at them and they’re always something that they’re actually interested in them, they’ll start opening them and taking advantage of the offers. You can also use data to know when you should stop sending offers. If you’ve sent a load of offers recently and a customer hasn’t responded to any of them, you should take a step back for a few months before you start sending them more emails, otherwise, they’ll start to find you annoying and it’ll put them off a bit.
Get Better Feedback
Customer reviews are more important than ever because 90 percent of people read a review before buying something. If you don’t have a good review section on your website, customers will be a bit wary of buying products from you. But just having a reviews section isn’t enough, you need to make sure that you’ve got a wide range of reviews on all of your products and if you get a bad review, you need to counteract it. One of the best ways to get reviews is to offer a small reward like a money off voucher if they give you a review. You should be using customer data to work out who best to send these offers to. For example, if you’ve got a product that isn’t selling that well and you don’t have that many reviews on it, target customers that have bought it recently and try to encourage them to leave some feedback. If you’ve got a particularly bad review on certain products, try to balance it out by getting some of your other customers to leave a good review about it as well.
When you start a new marketing campaign you’re going to spend a lot of money on it. If it doesn’t work out, you’re wasting all of that cash that could be put to better use elsewhere. Knowing if a marketing campaign is failing in the early stages is the best way to stop yourself from losing money because you can cut your losses and move on to something else. Customer data will tell you who has bought products and which of your marketing platforms they engaged with. For example, if you’ve made a load of sales from customers that follow you on social media, you know that it’s working. But if you’re using pay per click adverts and not getting any response, you know that you’re wasting money there and you can divert those resources elsewhere.
Create New Products
By keeping track of your customer data you can see what they respond well to and what they don’t. That gives you good insight into the things that work about your products so when you’re trying to create new ones, you can focus on those aspects and develop products that are likely to sell properly. You can also use your customer data to identify which demographics are buying your products and identify gaps in your customer base. For example, if you’re selling plenty of products to middle aged men and young women, you’re not appealing to older women. If you want to improve your sales, you can then start to develop products that appeal to that specific demographic and widen your customer base.
People have a lot of reservations about the collecting of data online but it’s here to stay whether they like it or not. As a business owner, you need to make sure that you’re making good use of all that data because it can help you to increase your sales and break into new markets by developing better products.