Some people believe that websites are only there to be their business shop window, and they have to do all the customer service themselves. However, thanks to modern technology, you can now automate your customer engagement, and create a system that allows your visitors to find the information they are looking for faster, place or cancel an order, and provide you with essential feedback. The better you look after your website visitors, the more likely they will return and buy from you in the future. Below you will find a few tips on how to create an engaging and user-friendly website.
Online Chat Consoles
To make sure that your website visitors don’t leave without their questions answered, you can get an online chat console installed on your website that allows them to ask questions and get instant replies. No matter which web design tool or platform you are using, you can get a plugin that takes care of your customer service for you, so you can focus on what is important in your business: developing new services and products. If you want, you might even get Anonymous Visitor Identification to find out more about the people who land on your site, so you can tailor your offers to their needs.
Instant Discounts on First Orders
One of the best ways of getting people to order from you the first time they land on your site is to offer an instant discount on their first order. If you are new in the industry, you will need to give your potential customers a reason why they should trust you, and place an order. A simple popup window offering a discount on their first order can make them decide on the spot, instead of sleeping on it.
The people who spend the most time on your site should know its flaws and faults the most. You need to collect feedback whenever you can, so you can improve your site and make it more customer-friendly. Whether there is a mistake your online shopping cart made, or some pages are slow to load, you need to know about this. Feedback links are important for your business, as they will help you manage your customer service and work on continuous improvements.
Your website needs to monitor your company’s reputation and identify potential threats. It is better to address customer complaints and concerns on the spot than reading their negative review on social media or a popular blog. To maintain your website’s reputation, you have to look out for complaints and manage your brand in a way that unhappy customers can be satisfied again, and will not leave negative ratings on your business pages.
Social Media Engagement
Without social media engagement, you will not be able to build a reputation and a strong brand. Make sure your customers are able to contact you through your Facebook business page, Twitter feed, and Google Plus account. You will not have to have a designated line for customer queries; simply offer Skype or WhatsApp consultation, or set up a free local number and redirect it to your phone. This way, you will improve your customer engagement and service, while saving money on admin costs.
You will need to continue to look after your customers after they have already purchased from your site. Ask for feedback, and offer further discounts. Encourage that they sign up for your newsletters, so you can carry on sending them offers and discount codes, and maximize their value for your business. You can automate this process, as well, by creating an autoresponder sequence, and creating customer segments, based on their interests.
Complete Sales Funnel Design
You might want to redesign your old website completely to serve your customers better. When looking for solutions, you should focus on creating sales funnels that turn first time visitors into long term customers by guiding them through the experience, and finding out more about them. Without knowing your customers, you will not be able to tailor your marketing messages to their needs.
Whether you are just starting your business or have had a website for a long time, you need to find solutions to serve your target market and returning visitors better than your competition. Implementing automated sales funnels, feedback forms, online chat can improve your retention and conversion rates, as well as your reputation. Choose your platform carefully, test your offers using marketing software, and you will become the master of online customer service.