Success in the internet world is not a given, and for most businesses, building a strong and viable brand can be a challenge. There are millions of businesses online, and in a saturated marketplace, you need to use every tool in your arsenal to maximize chances of success. Facts on live chat integration on a website, prove that administering a live chat feature on your website can do just that: build a brand with strong conversion and a loyal consumer base. In fact, live chat integration is not just a powerful tool but also very likely a key to your brand’s success. Here is what you need to know about live chat and some keys to implementation.
Instant Boost to Your Website
One of the key features and advantages you will likely see after implementing live chat is that your website will get an instant boost. This boost will be evident in multiple ways, including your website’s credibility, customer retention and brand reputation. The statistics on live chat are impressive and point to customers being more at ease when they know a brand offers live chat, as it not only proves you are there for your customers when they need you, but also that your brand puts customer service high on your value list. It is a fact that 29% of consumers are more likely to buy from a website that has a chat option even if they don’t use it, and 48% of customers are more likely to return to your website, as well. These are psychological implications that are instant and can be a key to ensuring your brand’s website converts at maximum efficiency.
Improve Your Brand’s Financials
Though building a strong reputation and credibility are important, some people would rather look at the data from a more dollars-and-cents angle. Implementing live chat on your site can improve your business financials very positively. Conversion, revenue, average order size and repeat purchases all increase dramatically because of live chat. A chatting customer converts 3-5 times more often and is worth on average 4.5 times the value to a business of a non-chatting customer. Furthermore, as live chat implementation is far cheaper as a customer support channel than the telephone and live chat agents are, and 15 times more efficient than email agents, the cost savings coupled with the added sales and revenue make for a financial win you can’t afford to ignore.
Getting Started is Simple
Considering all the above factors that clearly demonstrate the value of live chat in your business model, it is surprising how easy and affordable implementation is. Currently, there are many live chat software solutions that are available for immediate integration and can be set up with minimal computer skills. The average chat software has an average ROI (Return on Investment) of around 400% meaning that not only is it easy to get started but it pays for itself 4 times over. For all these reasons, and others from Websitebuilder.org that explore the data in more detail, you can see why live chat is clearly an underrated and under-used tool. Quite possibly, live chat can be the key to boosting your brand and ensuring success online immediately and over time.