With widespread internet usage and 3.74 billion people actively using the internet, E-commerce has come to play an important role. Big giants like Amazon and Alibaba have played a vital role in slowly building trust amongst people. However, in the recent years, the E-commerce boom has been incredible. According to the statistics, in 2016 alone, there was a sale of 2.1 trillion dollars on the internet. Out of this, the e-commerce businesses were responsible for 2 trillion dollar sales. Therefore the importance and potential of growth for E-commerce cannot be denied.
This increase in the potential of internet or E-commerce has augmented internet marketing as well. It is only apparent that people need to focus on E-commerce marketing in order to get the desired results. Henceforth, the spending on internet advertising has exceeded the spending on tv advertising for the first time in history. It is likely to exceed in coming years. This data is good enough to show that the influence of E-commerce is only likely to increase shortly.
Hence, this is the right time to establish your E-commerce company. But you need to keep in mind that just being out there is not enough anymore. You need to have a targeted strategic approach towards marketing.
With the following five killer marketing tips you can take your business a long way.
- Be Visible In Social Media And Build Trust By Showcasing Customer Reviews
When it comes to marketing on the internet, social media is inevitable. Since last year, there has been an increase of 21% social media users in 2017. Currently, there are 2.79 billion active users on social media. It shows that there is a significant marketing potential for E-commerce websites. Moreover, studies have shown that at least 23% of online shoppers have great influence on them through various social media platforms. Therefore, it is expected that spending on social media advertising will surpass the spending on newspaper advertising by 2020. These trends are the apparent results of the popularity of social media and the impact of things that are shared on social media widely.
Friends and peers also influence buying patterns of individuals through social media. Hence, you must make good use of customer reviews and ratings. Nowadays, before buying a product, people like to go through reviews and ratings by others. Also, pages of brands on various social media platforms give an opportunity for brands to interact directly with their prospective customers. The interactiveness provides a feeling of connectivity and affiliation.
You can use make use of social media as a marketing strategy by giving incentives to your already existing customers to share their recent shopping details and reviews on social media. You can also share interactive content to instigate discussions and engagement with customers. It will make you more approachable and generate trust towards your brand.
It is a slow process and requires one to be extremely active and available on social media. But it provides an instant boost, so it is worth the time and efforts.
- Personalized Discounts To Regular Customers
Having a database with customer details like birthdays and anniversaries can come handy if you want to send customized discounts to their emails. It makes people feel more connected to the brand. People love discounts, and it is even better to get exclusive discounts on their special occasion.
A more realistic way to approach this is to automate the process. If you can automate the process of sending personalized emails to people based on their preferences, it can bring a big difference to your sales. People don’t like to see things that are not of their interest. Therefore, you must focus on analyzing their buying and search patterns. According to a recent survey, most people said that they end up buying things if they receive a tailored email with discount offers.
For 87% Americans, prices and for 71% Americans, discounted offers play an essential role in determining their buying patterns.
The best way to approach is to not only track the buying patterns and interests of your customers but also keep an updated database with all the important dates related your customers. Once you have these details, you can automate the process of sending them offers specially tailored to their needs on their day. For example, if it’s an anniversary, you can send those offers on anniversary gifts for their spouse or birthdays, you can send those offers on clothes or other accessories. Similarly, special offers on occasions like New Years, Christmas or other festivals can boost your sales.
In short, strategic marketing emails can help you double your sales around some critical periods.
- Offer Free Delivery
Free delivery is an important component if you are targeting a wide market. Even a small delivery charge drives many customers away. According to the statistics, only 35% of people are willing to pay any delivery charges on order. As many as 65% customers don’t want to spend any charges for shipping and delivery. In other words, 8 out of 10 customers are willing to shop online if they are offered free shipping.
Hence you can see that it plays an important role. However, you can be strategic on this front as well. You can use the strategy of minimum spending for free delivery. It will also incentivize people to spend more on your eCommerce website.
- Focus On Making Marketing Strategies For All Kinds Of Devices
With people accessing the internet through various devices like laptops, smartphones, tablets, etc., you need to make sure that your eCommerce website and your entire marketing strategy caters to all kinds of users. To see the actual numbers, there are 3.5 billion global internet users through mobile phones which is more than the number of users through computers. According to the marketing gurus, mobile commerce will be on the rise by 2020 and will account for 45% of all E-commerce activities. It will be a drastic increase from 2016 when the numbers were 20.6%.
However, it should be noted that while more people use internet through mobile phones, the number of people who buy products from E-commerce websites are mostly through computers or tablets. To see the statistics, out of 8.52% people who put items on the cart, 2.78% of people buy it o computers. However, it is very low for smartphones. Out of 4.70% of people who add to cart, only 0.80% of people buy it.
Given the conversion rates of buying is higher, you can still not deny the importance of smartphones because it is more useful for promoting engagement with your audience. As much as 40.1% of the time is spent on E-commerce websites by smartphone users. So, you can take it as an opportunity to promote engagement through interactive posts and offers.
In summary, you cannot deny the importance of any of the devices that let people use the internet. When your device your strategies, make sure you take into account all the three devices and make the websites responsive for all. You don’t want to miss out on any important lead that can give a high to your business.
- Take Advantage Of Email Marketing Strategies And Push Notifications
The points mentioned above do touch upon this briefly. But I include it as the fifth tip because it is very important and can affect the sales of your eCommerce site to a great extent.
First and foremost, you must know that Wednesday is the best day to send an email to your customers and Thursday is the worst day to do the same. The marketing gurus have come to this conclusion after a lot of surveys and research. Therefore, you must not know that the day of the week and the time of the day are both very important when you are sending such emails. Sending an email around afternoon post-lunch hours are also quite suitable because that’s when people are more relaxed and also a little tired of the work since morning.
These are some of the tips on when to send the emails. The second point already discussed the content-related strategies. Once you combine these two strategies, you will reap good results.
Apart from that, push notifications are also very important. If you can urge your users to enable push notifications, some creative and cheeky lines with exciting offers can make them visit your eCommerce site and buy products.
To sum up, an effective email marketing and push notification strategy is an important ingredient to give rise to your sales. So, make good use of it.
To conclude, I would like to urge you to keep the points mentioned above in mind while designing your marketing strategy. You will find many strategies floating on the internet, but these five are well-researched, tried and tested ones. So, they must hold an important place in your marketing strategies. Remember, this is the right time to start your E-commerce venture, and if you succeed in establishing it well, you will see tremendous growth and increase in profits.
Author Bio: Sohail is a content marketer and a blogger, currently he is associated with Smiletutor.sg a Singapore tuition agency. His hobbies include writing, reading books, traveling and gardening.