When you have an online business, it’s easy to believe that everything you do will always be online. But this isn’t always the case. Because as much as your business may feel like it’s purely online, there are a lot of aspects to it too. Sometimes, you can put most of your focus on the online world. And when your business is solely online, this is a great idea. However, you have to make sure that you’re not neglecting anything offline by assuming that you shouldn’t be dealing with it at all. Because there are a lot of offline activities that can be essential to your business.
Most of the offline activities that you’ll be working on will fall into two main categories; your office, and your marketing activity. Whether you work from your bedroom right now, or you do have a small office, this is going to be in a physical space. And there are going to be certain essentials that you need to get right in relation to that physical space. Marketing wise, most of your activity may be online, but you should also think about the offline activity you can do to boost your business too. This can be especially important as you start to grow. So let’s take a look at the essentials in both categories.
First of all, you’ve got your staff to think about. Because if your business is going to grow it needs manpower. Whether you do have a few members of staff now, or you use freelance contractors, you’re going to want to get yourself some staff. From administrative staff to those that execute your day to day business, you need to make sure that your office is staffed with the people that can make the magic happen.
Then, you’ve got the office communications that you need to put in place. From your internet service to your telephone, you need to secure a contract that is going to work for you. To do this, you should definitely look to shop around. You need to make sure that you’re going to have a strong enough service for what you need, and that you have a great date that will be the most cost-effective for your business.
And what about an IT service? Sometimes, especially when you first start out, it’s easy to believe that you’re always going to be okay with the one laptop that you began with. But this isn’t realistic – especially for an online business. So you have to meet with, and compare, a range of IT service providers that can get you the equipment you need and maintain it too.
This leads us nicely onto the next thing you could need to help your online business run a little bit better, and that’s your software. Because every business needs to have a range of software pieces that help with everyday operations. From productivity software to the document processors that you work on, you should definitely look to try out a few different kinds to make sure that you’re always working with the best software solutions for your business.
And every office needs to have the right furniture too. It’s easy to just think of your online business in terms of the tech that it needs. But you are still a business, just the same as any other business, and you need to the right setup for it too. From work desks and office stool solutions to break room equipment, you have to find it all. And thankfully for us all, there are lots of specific office fit out companies that can help make that happen.
While you’re getting the essential furniture in place, you also need to think about what you need for meeting spaces too. Because every physical office space will need to have some kind of meeting room. You may even choose to rent a meeting room instead of create one of your own. Either way, it’s something that you should look to implement along with everything else.
Finally, you’ve also got team building to be thinking about too. As this is a huge part of the physical business space, whether you have a physical business or not. Just be sure to work on some fun team building activities, and shake things up a little with a day out at the races or even a classic murder mystery!
When you find yourself wrapped up in the world of online marketing, you can sort of convince yourself that it’s all you need. But that doesn’t have to be the case. Because offline marketing, like advertising, can still be really valuable for your business. So look to trial out a few classic methods of advertising, such as in magazines or on billboards, especially if any of your market research shows that your consumers react well to these mediums.
Online PR is definitely new. It’s something that is becoming more and more easy to take on yourself, thank to the open communication channels we have access too. But traditional offline PR can still be just as effective. So give it a whirl. Depending on the demographic that you’re targeting, you may even find that it becomes completely invaluable to your business.
There’s also likely to be a lot of copy that needs writing for your business too. Again, a lot of this will be for your online channels, but not all of it. Maybe you need brochures or even print ad copy to be written? The physical process of getting this done can often be a very offline activity too, especially as you start to search for the right copywriters to get the job done.
Similarly to the words that you could need creating, you’re going to need a lot of design too. Again, this can be for your print advertising as well as online areas like your website and social media. And although graphics are important, you might want to consider the photographic element to your marketing strategy too – because photography can also play an important part in telling your brand’s story.
A huge part of the offline marketing world is networking. Sometimes, this can be seen as just something you do for your business, rather than as part of your marketing strategy. But actually, it’s a huge part of the marketing process. Because when you’re networking and making connections, you’re effectively marketing both yourself and your business. So get out there and attend the corporate events that are going to allow you to get your business name out there.
On the flip side of that last point, there’s also the idea of you hosting your own business events too. Whether you work in the B2B sectors or you’re more business to consumer, you may want host various events throughout the year. Events are a great way to provide a great experience to your audience, and can also allow you to get to know your customers a bit better too. And on top of that, they can also be a great form of PR too.
Finally, there’s also TV. Because TV is still so relevant in today’s world. From making TV appearances, working on product placements, sponsoring shows, and even advertising, you can often find that working with TV is a great crossover for offline advertising and PR, and allows you to access a huge audience too.