Every once in awhile, Google release a huge update that changes everything. That may sound like a dramatization, but these updates really are that big a deal. For those make their living online, a Google update can be the difference between a good month and a month where they need to go and find another job.
There have been Google updates in the past that have destroyed careers. We all know that SEO is vital for businesses, which is why so many entrepreneurs spend time trying to master this often-confusing world. If you rely on Google for a large portion of your traffic — and thus your income — then an update that impacts your website has the potential to damage your entire business. Staying on the right side of Google is imperative.
The Bad News
There is no surefire way that you can guarantee your website against future Google updates, because — you guessed it — they’re in the future. Google are fiercely protective of their updates and will rarely discuss the choices they intend to make, meaning that there is always going to be an element of risk for your business website.
Many businesses have thought they have their SEO mastered; they’re cruising at the top of the rankings and business is better than ever. As an example: one of the earliest forms of SEO involved uploading an article to article directories, with a link to your business site in the footnotes. Then, overnight, Google massively devalued back-links from article directories with the Penguin update, and sites fell from number one in the rankings to 20 pages deep.
There’s no guarantee a future Google update won’t have an impact on the SEO you’re currently using.
The Good News
However, you’re not completely powerless.
One thing we do know is that Google trust big brands more than small businesses. You have to work on your SEO with the intention to persuade Google to trust you. How can you do this? Well, there’s plenty of ways:
- Consider your strategy for your homepage content and how you should be using keywords on it.
- Obtain good, high-quality backlinks from reputable brands with a strong online history. It’s better to invest in one quality backlink than 10 poor quality links.
- Link out frequently. Good websites link constantly; just try reading through a newspaper website, you’ll see hundreds of natural outlinks incorporated into the text. If you’re not currently doing this, then you need to start.
- Ensure your site content is 100 percent unique. Google takes a hard, heavy line on plagiarism, so it’s never, ever, ever worth copying work you have seen on another site. If you are caught plagiarizing, Google is never going to send traffic to your site again. If you see an article you like, then you can link to it, and add your own thoughts on your site.
Ultimately, the relationship you have with Google is always going to be something of a guessing game. However, if you follow the tips above, you should be able to ensure you’re ahead of the curve– whatever the next update brings.