Why Internet Marketers Shouldn’t Shift Focus Away From Video Marketing

During the last couple of years, internet marketers from all around the world have definitely noticed the change in trends when it comes down to the most popular internet marketing tools, campaigns and strategies. In this article, which is based on a couple of facts from the below link in the infographic, we will learn more about video marketing, and focus on why it is important for marketers throughout the world to not disregard the huge potential of video, in their campaigns.

  1.       Video marketing has a clear history and an even clearer future

The first viral video on the internet was The Spirit of Christmas, released in the year of 1995. While the term viral didn’t mean as much as it does today, it did represent a shift in perspective towards video promoted directly via the internet. In return, this has led to the appearance of the Real Network, one of the pioneers in terms of video streaming. The first video sharing website appeared shortly afterwards in 1997, followed by Vimeo in 2004, YouTube in 2005, but also Facebook, Netflix and Hulu in 2007. In 2009, YouTube managed to reach the threshold of 1 billion views per day, and in 2012, Gangnam Style managed to become the world’s most viewed video, after reaching 1 billion views on YouTube.

  1.       The demographics are in favor of internet marketers

At this moment in time, 78.4% of US internet users tend to watch internet videos, whereas the ages of 25 to 34 have the highest video viewer penetration, currently situated at 90%. Not only this, but the stats showcase that over 48 hours-worth of video are uploaded every minute on YouTube alone. These stats alone showcase that there is both a huge demand and a huge offer of internet-based video for people with internet access throughout the world.

  1.       Social media vows for video marketing too

As a social media marketer, why not attempt to include a bit of video marketing as a campaign strategy? After all, video in social media increases sharing by over 10 times. Facebook offers over 100 million hours of video on a daily basis, Instagram has doubled the amount of video in 201, and on SnapChat, over 10 billion short videos are watched on a daily basis.

  1.       There is still a huge growth in online video

Statistics showcase that between the years of 2011 and 2015, the amount of video content consumed by people has increased considerably, with Americans spending 195% more time watching internet videos. On the other hand, predictions are even brighter for video marketers. So far, it is estimated that by 2020, the video traffic on the internet will be triple that obtained in 2015. Additionally, 75% of mobile traffic will likely be video related by the year of 2020.

Based on everything that has been outlined so far, and of course, by taking these facts into consideration, it is clear that video marketing offers great opportunities for those who wish to lead successful marketing campaigns. Please select the link below to view more information.

Josh Wardini, Editorial Contributor and Community Manager at Websitebuilder.org.uk. With preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservation’s of Portland, Oregon.

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