Every entrepreneur has started their dream business from an overriding desire to please a certain target market. And whether this stems from a homegrown issue or it is something they have a burning passion, a lot of it boils down to one key factor, to please the customer at whatever cost. You have seen this with these small home-grown family businesses that have the personal touch, more so than just being in it for the money. And as a consumer, you can tell the difference between a company that values their customers more than they value the finances. The one industry where you are putting this to the test is the hospitality industry. The overall purpose of these businesses is to please the customer in every way possible, and if you have spent one night in a hotel during your life, you know exactly what a bad night entails. It can impact on your experience and perception of the hotel industry as a whole. So, as far as the ins and outs of running a hospitality business are concerned it boils down to a few simple, yet vital, components.
This is the best place to start. As every business will thrive or flounder upon the strength of its customers, it is always a vital component to think of. But as you are operating in an industry that doesn’t have a target market per se you still need to think about how to best entice people into your business. For example, if you are running a bed and breakfast, one of the things you really need to think about is if you are hoping to entice families based on the locations that are in the vicinity of your business. The location is a deciding factor for most customers because they are going on vacation nearby or are using your services as a stopover point en route to somewhere. If you are picking a location that is near to a family theme park, it is in your best interests to cater your accommodation towards large families, as they will be the vast majority of your clientele. Whereas, if you are located on the outskirts of a city or in a commuter belt area, you may want to think about putting your business in the vicinity of an airport and catering your company towards lone travelers, such as people who run businesses. Depending on your location, you can pick a certain target market, but it is best to go by what tourist attractions are nearby and what amenities are in the vicinity.
Picking The Right Tools
Ultimately the best hospitality services are the ones that are very well organized behind the scenes. We only have to watch an episode of Faulty Towers to see the chaos the hospitality industry can be thrown into by having one member of staff with bad judgment, and with all the best will in the world, it’s your employees that are integral to the experience your customers will have. There are things you can do when hiring the right members of staff, and the first thing is not qualifications, although these can be a deciding factor in who you hire, but the attitude displayed by potential staff members. This will be the key to creating a worthwhile experience for your guests. And if you are starting out, the temptation is always to pick staff members that are convenient rather than confident! In other words, it’s your staff members personality that will provide the most effective front. If you can provide that friendly front line, especially as you are running a customer service operation, this is a great starting point to build upon. Another key tool you have to think about is the administration process. As the organizational aspects need to be nailed down to a fine art, especially as one booking error can result in a lot of personal and professional issues for you, you need to implement the right administration tools as soon as possible. This could be things like e-learning for your staff but also accounting tools and software that will make your life a lot easier. There is software like Mingus software that has helped hoteliers to run their business with a better handle on the day-to-day running of a hotel, from the accounts to the front of house systems, as well as things like the marketing and managing of the invoices, reservations and thank you letters. You can find more information at www.mingus-software.com/hotello to give you a better idea of what you can achieve with the right software for your business. The shoddy workman blames his tools, but in this instance having the right organizational tools operating behind the scenes will reduce a lot of customer based headaches and will reduce issues such as waiting times, inconveniences and will, therefore, give your business a distinguished name.
Keeping On Top Of The Game
The hospitality industry is the one industry where new businesses are popping up on an all too regular basis. As the hospitality industry is one such industry where customer demands need to be met, and competition is fierce, you, as the entrepreneur, need to stay on top of ongoing developments in the hospitality sector as well as identifying the current trends and upcoming ones. The only way to come up trumps in this is to do your research, and to constantly be looking for a way to keep your business and brand in high regard. It’s always best to make sure you have access to the right resource materials, and this can include things like on www.htrends.com/ which states current facts and figures about specific trends in the hotel industry based on location which can be an invaluable resource if you are just starting off with your business. Another way you can keep on top of the game when it comes to running an effective hospitality business is to look at how you lead the company. Leading by example is always a fundamental part of being an effective leader, and so if you can start to address the issues you think you may have in your own leadership methods, this will have a positive effect on your workforce as well as your customers.
It may be more important from the perspective of the customers that you have a handle on this situation because, inevitably the time will come when the manager is asked to be spoken to. So if you have to address specific customer issues, you need to make sure that you are a customer friendly individual, which, believe it or not, is rare in the hospitality industry! It is something that you can take a long time to fix up especially if you have limited experience in customer service. It’s very surprising that the amount of issues customers have with an establishment is down to the proprietor or manager. So it’s in your best interests to work on your image and make sure that your attitudes filter down to your staff members. It’s not fair for you to employ one rule for you and one rule for them when it comes to your workers. And as transparency in a business is something that is required now more than ever, now is the right time to start rectifying these issues.
The Tips For Success
It is the goal of every business to be as successful as it possibly can, and so when you are making sure that every part is running like clockwork, from the staff members to the organization behind the scenes. But the one thing that a lot of businesses struggle with especially after so much detailed fine-tuning is the notion of flexibility. This is a vital component in the hospitality industry because you’ll be dealing with different walks of life on a daily basis. Every single customer has their own unique set of demands, this can be a difficult thing to get your head around at the beginning because if you are used to one way of working, making room for change can be quite a shock to the system. So it’s important for you to imbue your business with this sense of flexibility from the start. And it’ll be even harder if, at the very beginning, you are trying to juggle many different aspects to attempt to keep your business afloat, especially when you have limited business assets. But if you can try and maintain a flexible working attitude and always expect the unexpected this will help to keep your organization sharp.
The running of a business that has to cater for all different shapes and sizes can require a lot of chopping and changing. But with the right things in place such as your staff, effective software, as well as your own attitudes to customers being addressed in a positive sense, this will help your hospitality business to compete in the industry with a better framework. And it won’t make your business faulty at the first hurdle.