How To Attract The Employees Your Bigger Competitors Want

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As a small business competing against the big competitors, you tend to be locked in a David and Goliath battle at every possible turn. But none more so than in the battle for top talent, which can be incredibly detrimental because having the best of the best in terms of employees can have a hugely beneficial effect on your business and steer you toward success faster than you can say, “let’s take the fight to ‘em.”

That’s why getting your hiring process right is so important, and the reason we have come up with some top tips to help you get the right candidates begging to be employed by you and your business. So, without further ado, here is how you can start stealing top talent from the bigger competitors in your field.

Better Job Descriptions

When someone is looking for a job, they have to go through the monotonous task of scrolling through job posting after job posting until their eyes go fuzzy. It’s an endurance event like no other. To stand out from the crowd, you need to make sure you use the right language and emphasize a needs-supplies approach that will tell potential candidates what you can do for them, instead of what you expect. That’s how to attract potential employees.

Be Digital Friendly

Top talent wants to work for companies that are up to date with the latest tech trends because they know it is going to enrich their professional lives, whether it be through better efficiency or the chance to work remotely. But that isn’t all. Most candidates now search for jobs using their smartphone, so having a mobile-friendly site is of the utmost importance too.

Hire Yourself A Recruiter

Another big step you can take in acquiring high-quality employees is to use a recruitment company to vet candidates and channel those that are the best fit your way. It could be a company that specializes in offering an executive search service, or it could be a recruiter that attracts creative talent. Either way, their sole role is to know where and who the perfect staff are, and to find candidates that will surpass your needs.

Focus On Soft Skills

Technical skill is all too often given the main focus, but having the right soft skills and the right attitude is just as important, if not more. The reason for this is pretty simple when you think about it: skills can be taught, personality can’t. So, when you are next interviewing a possible, don’t be blinded by their technical skills or their experience, but really scrutinize their social intelligence and soft skills. Really look at how they will fit into your company as a person and not just a cog.

Hold Two-Way Interviews

If you want to get an employee that is going to be the right fit for you and your business then you need to let them interview you too. You really need to give them an honest insight into what working for you entails, what sort of environment they will be stepping into and what their job role will really include. If they know all of this and are still enthusiastic then they will be much more likely to put in the work and be that success-story you hoped they would be.

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