The number of small businesses being set up every year is staggering. Eight out of ten of those startups will fail within the first eighteen months which doesn’t see the odds stacked in your favor as a small business owner. However, it is up to you to do everything in your power to ensure that you are one of the elusive two out of ten businesses that survive and go from strength to strength. So how do you do this? You need to go the extra mile to make sure that your business succeeds where others fail. Take a look at these ways to strive for business success.
Look After Your Employees
You must ensure that you hire wisely. Set out a clear job description and person specification and probe using effective open questioning at interview. For your business to stand any chance of making a profit, your staff need to be knowledgeable, productive and creative. You need to foster a positive working ethos from the moment you start trading. You could go the extra mile and set up a series of ‘away days’. These are great opportunities for your workforce to get to know one another on a more personal level rather than just a professional one. If your employees care about one another as people, they are more likely to go out of their way to help one another if problems arise and share ideas freely.
The onus is also on you to ensure a pleasant working environment. Get some plants and greenery adorning the work-spaces. Set up zones where your employees can chat and catch up without the stuffiness of a meeting. Ensure that you hire a professional janitorial company to maintain the cleanliness and hygiene levels of your premises. By doing this, your employees will feel valued, and this will boost their productivity.
To go the extra mile for your customers is a tricky balancing act to try and attain. You don’t want to give too much away through promotional offers as this means a reduction in your profit margin. If you sell a product, consider enclosing a surprise free gift with every order and follow up each delivery with a courtesy call to ensure that the customer is happy with the service they received.
If problems do arise, ensure that you deal with them promptly and professionally. It is vital that you resolve issues promptly and to the customer’s satisfaction. If the customer is not content, then the problem is not resolved. There are so many review sites, blogs and social media channels where your disgruntled customer can unleash their thoughts about your company. Don’t give them an excuse to leave you a poor review.
Business success relies on financial astuteness and a solid business plan. However, the make or break of your business surviving its first eighteen months is in the finer details. Make an effort to go the extra mile, and you will be doing everything humanly possible to ensure the success of your small business.