There are plenty of areas in which a business can falter, resulting in unwanted expenses and a fall in your overall revenue. These can be out of your control (such as changes in the market) or within your control (such as product failures). However, with the rise of E-commerce, or online sales, a completely new area can lead to the success or failure of your business: web design. More and more people are opting to spend their disposable income online, rather than heading out to brick and mortar stores. When people shop with you online, your brand’s web page is the only contact that they have with you. This means that to catch their attention, you really need to express your aesthetic and brand values visually, as well as showcasing your products to the highest standard and providing good quality product descriptions, information, and reviews. But not to worry. We’re here to help. Read on for a few invaluable tips and tricks to ensure that your web design provides your customers with the best shopping experience possible, which will inevitably convert into sales and increased overall profit.
An Effective Homepage
Your homepage is essentially your store front. You need to ensure that any visitors to the page are aware of your brand (whose page it is) and a general gist of what you are selling. Try to keep things as simple and minimal as possible. Avoid overwhelming your customers. You can give them extra information when they continue to browse your collections and products. For now, you are simply welcoming them and greeting them. Ensure that your brand name and logo are prominent and that the overall layout has a consistent color scheme. If you’re struggling for ideas, this website will put you in touch with leading professionals who will be able to collaborate with you to create an intriguing home page that will encourage customers to spend more time on your site.
High-Quality Product Photography
You may be tempted to simply take photos of your stock yourself. Smartphone cameras are the most advanced that they have ever been and you might think that it’s as simple as lining your product up against a white background and taking a few snaps from different angles. But avoid this at all costs. Professional product photography will give you the best quality images (allowing customers to zoom in and view the finer details) with the most complimentary lighting. You can also get 360 degree images, which allows customers to view the product from all angles. Better quality images also give a more professional feel to your page, which reflects positively on your company.
Ensure that every product has well-written product descriptions and links to pages with further information. If you sell anything wearable, you should have an information page focused on size. You should also have pages for your terms and conditions, shipping options, and returns policies.
Follow all of these steps and you will have a stunning web page in no time. Customers will have the best experience, endowed with all of the information they need to make well thought out purchases.