The Secrets To Marketing Your Restoration Business
Restoration companies are extremely popular as they’re always in demand. When something happens to someone’s home, they need a company to come out right away and help to restore it to its former glory. Starting one of these companies is a great idea if you want a small business that will stand the test of time.
However, though this idea is in-demand, it can still be difficult to find customers. Largely, this is because people tend to hire restoration companies based on recommendations and go for established and trustworthy businesses. So, how can you market your company find new customers? It’s simple, follow this advice:
Target Your Most Relevant Keywords
SEO is the best way to try and bring in new customers and get people to find your business online. The trick is ensuring you target your most relevant keywords so that your website appears high in the most relevant searches. If your company focuses on water damage, then you need to make your site optimized for keywords such as ‘water damage’ ‘flood restoration’ ‘water restoration’ and so on. Don’t waste your time with irrelevant keyword searches like ‘fire damage’ as it just isn’t relevant to your restoration company. Make sure your site is fully optimized for these searches, and you’ll soon see more traffic and get a chance to generate more leads.
Spread The Word About Your Business
As mentioned earlier, most restoration companies are found via word of mouth. If someone’s house gets flooded, they’ll usually ask a friend or someone that’s had a similar problem for any recommendations. What your new business needs to do is spread the word and get some recommendations out there. There are water damage referral companies that can help you do this and build your reputation as a trustworthy business. If people see you’re being referred a lot, they’ll start to trust you more and contact you for different jobs. Likewise, after any projects, you should ask the customers to leave reviews on Google so that others can see how good you were.
Become Well-Known Locally
Most restoration companies operate locally. They rely on local people contacting them for work as it’s easier for both people involved. As the customer, you want a business that’s local as they’ll be on the scene as quickly as can be. As the business, you save money on travel costs by sticking to a smaller area. So, what you need to do is make yourself known locally. Consider paying for local adverts and registering your business on Google. If you do the latter, your company will show up on Google Maps, which can help enhance your local presence.
A restoration business is a great little business idea. But, you need to know how to market it properly if you want to get as many customers as possible. With these three tips, you can do just that. You’ll be more visible to locals, people will trust you more, and you’ll find it much easier to generate leads. All in all, it sets your restoration business up for success.