Picture this: you’ve just bought yourself a brand new Apple laptop for your business. It’s shiny, it’s sleek, thin, and it boasts a lot of power for such a small form factor. You show it to your employees and they all look at you with curious eyes. You wonder if they’re just jealous but you swat away their fears and open up the laptop. You turn it on in front of their eyes, but they’re still looking at you like you just walked in with your pants down. You fire up the laptop, try to connect to the office network to retrieve your work, then… nothing.
That’s right, you completely forgot that the rest of your business uses Windows computers and they aren’t exactly compatible with Apple computers without some specialized software. While this is bit of an extreme case, it illustrates something very important in the world of business: business leaders and owners don’t know what they are doing with technology most of the time. This is because they’re followers; they listen to what other business owners are doing, they try to copy whatever is industry standard and they ignore the fact that their business is using something totally different that already works.
If you’re in this situation, then don’t worry—that’s what tech experts are for. However, this article is here to teach you all about why you need to purchase specialized equipment and software for your specific industry.
Software can’t always be universal
Operating systems like Windows and OS X are built as platforms to allow other developers to build on. This is why you have programs that have separate OS X and Windows versions—because they need to be ported over and professionally “translated” (in machine terms) to work on specific operating systems. In a sense, this means that software is very rarely universal to a point that you can use it for any purpose you can think of.
Think about word processors and spreadsheet software like Google Docs and Office 365. You can use the word processors and spreadsheets for virtually anything, but if you’re using a spreadsheet to manage your finances as opposed to specialized accounting software, then you’re probably wasting a lot of time and effort.
Whatever business you run, make sure you have the correct software to support it. For instance, if you operate field services like plumbing and electrician services, then you’ll want service management software to help you keep track of everything instead of some spreadsheets and databases. Similarly, if you operate a transportation network, then you need software to help keep track of your drivers and also attach to a map that can read GPS locations.
Hiring the right people
If you haven’t hired a tech professional or a software guru yet, then you need to do it especially if you want to grow your business. It’s fairly pricey, but it’s a necessary expense so that you don’t accidentally buy something that isn’t compatible with your business. This will help you run your business more efficiently and also help you save money in the long run.