When you first started out as an entrepreneur you probably screwed your head on nice and tight and told yourself the aim of the game was to survive. You buckled down, you focused on becoming a fixture in the marketplace and, low and behold, you’re now looking at ways to thrive. That means one thing and one thing only, scalability.
This is how small businesses are able to grow, by having the capability to take on a larger workload without losing revenue or compromising quality. Of course, having a business that is able to grow requires having certain things in place, from systems to mindsets. To help you on this front, we have come up with a list of ways you can better prepare your small business to scale up.
Automate Everything You Can
Setting up automated systems is one of those things that can take a long time, to begin with, but it will more than pay for itself in the long run. Cloud storage systems, training processes, automated marketing, payroll processing, automatic withdrawals and anything else you can. This will allow your operations to run smoother, faster and easier no matter how much your business is required to scale up.
The name of the game for big corporations is in-house. They have in-house IT support teams, lawyers, designers, developers, CFOs, cleaners and everything else you can think of. As a small business, you can’t afford to do this. So you need to work out what is non-essential. Instead of hiring an IT guru, your graphic design agency could do with looking at IT Services for businesses. Instead of having a graphic designer, your copy writing company could bring on a freelancer on a task by task basis. This will allow you to just focus on what your business is good at and what it does without any extra hassle.
Much More Marketing
There is no way your business can grow and scale if no one knows about it. That is why focusing on your marketing is so important; grow this and the need and ability to scale will follow. Of course, that means knowing what marketing is scalable because not all of them are. If we were to recommend any, content marketing would be up there simply because it offers one of the most scalable methods of business growth. It just has an ability to go viral, while it also boasts the ability to imperishable.
With Or Without You
Your business needs to be so much bigger than you if it is going to be able to scale up. You can’t continue to helm everything and sign off on all the documents and pass comment on everything that happens. No way. Your business needs to be able to run and full speed with or without you. It may be a little bit hard to swallow at first, but your aim should be to go away for a month-long holiday and return to find your business is thriving. If this is too humbling, then think about it from a different angle. Your business is making money no matter how much or how little involvement you have, which means you could take more time off or even start a new business. That is the ultimate growth right there.