Getting the most out of any fund when it comes to your business is pivotal. It is pivotal because your business lives and dies by it’s ability to make a profit, and a huge factor in making a profit is stretching funds as far as they can go. One such fund that should be stretched in this manner is your marketing fund. Read on to find out just how to do it.
Cater to your target audience
Every marketing campaign that you please needs to resonate with your target audience. If it doesn’t, you won’t garner any custom. You won’t garner any custom simply because one, your target audience won’t bring you their custom and two, because if it doesn’t resonate with who it is supposed to, then what chance does it have of resonating with the casual audience? So, you need to reach your target audience, and you need to do so right off the bat. One way to do so is to take into consideration where it is they are spending their time, both off- and online, and to attack that area with your marketing. And once you have found this space to attack, you need to be tactical in the way you attack it. For instance, if you have decided to target Facebook as that’s where your target audience are most likely to see your marketing, you need to produce a campaign that works with this site. Different sites, especially social media sites, offer up different marketing styles and this should always be taken into consideration.
Take the day and time into consideration
The time of day and night in which a marketing technique and campaign is released is of great importance. Simply, you have to tap into the specific times of the day in which you target audience are using and locating a specific service. An example of such can be found in products that you promote. If a specific product is going to rouse a certain feeling within someone on a certain day of the week — such as anything related to work on a Monday and anything related to relaxation on a Friday — then make sure to advertise it on that day. You also need to consider this when it comes to specific months and times of the year too. Well, it’s just common knowledge not to promote Christmas in June, isn’t it?
Keep a track of what you are sending and the results you are getting
A marketing audit is simply an examination of all the marketing assets, types and campaigns that your business has produced. It helps to not only distinguish why a particular campaign has stopped drawing in traffic but it can also shed some light on how your next bout of marketing can be tweaked to return optimal results. So, you should definitely conduct such an audit on your business’s marketing techniques from time to time, even if traffic hasn’t slowed. Once you do so you will be able to get a tighter grip on your marketing fund simply because you’ll know where and when to spend it.
If you want your business’s marketing fund to be stretched as far as possible, then make sure to take heed of the advice above. And then make sure to stretch the money you do end up saving as far as it can be stretched again.