There is a saying about staff management that suggests that you should treat your employees like your best customers. However, for most companies, this remains to be done. Employees, while being the productive force of a business, are too easily taken for granted for the sole and simple reason that they can be easily replaced when they don’t perform well enough or when they quit. Unfortunately, this rather materialistic approach of staff management is common among new managers and can lead to mutiny and high turnover rates. But what does it mean to treat your employees like your customers? And more importantly, how can you do it in the most effective way?
What Do You Know About Customer Strategies?
If you consider your knowledge of customer strategies, you are probably aware of the increased focus on digital marketing to facilitate digital interactions with your brand from all devices. With over 53% American relying on smartphones – and over 96% owning a mobile phone – it has become essential to make websites and communication platforms as mobile friendly as possible. Marketing strategies are now designed to enable customers to interact with a brand on mobile, laptop and tablet, without any interruption of their experience. Additionally, it is globally accepted that a user can make a purchase outside of the opening hours of a business, as long as they have an Internet connection. Finally, it is not uncommon for satisfied customers to take over social media or other platforms to share their positive experience and become advocates of the brand.
Embracing The Digital Advantage For Work
Following your knowledge of customer strategies, it becomes important to empower employees with the same digital facilities than your customers. Indeed, while customers can access your services at any time of the day or night and with any devices, employees are limited to the usual 9 to 5 working hours at the office. Using cloud solutions will give your staff the ability to work from any device and place, at a flexible time. Clouding computer services are a key factor of remote work options. However, it is only made possible with a professional IT support team, preferably with outsourced IT services to manage your system 24/7 and provide immediate response to issues. An in-house team is more likely to be responsive only five days a week, during their working hours, which doesn’t meet the criteria of flexible work.
Employees Have A Life Too
Your employees are real people who have a family life after work. Even though they may like their job, they do want to be able to spend time with their family. As a result, overtime work is one of the five most common reasons for staff turnover. In a world where customers can interact with a company whenever, and for how long they want before purchase, it seems unfair that some employees are still under pressure to stick to long working hours that suits the employer only. Trust your employees with time management instead.
Turn Your Employees Into Brand Advocates
Work recognition is essential in keeping your employees engaged and satisfied. While this needs to be fair – aka don’t only praise your favorite staff without reason – showing appreciation is a reciprocal event. When employees feel valued, they often promote your brand and your values in their social circles. It’s a win-win situation!