Social media marketing is a great way for small businesses to increase awareness about their products, services, and brand in a way that is very effective and very affordable.
If you’re a new small business owner and your own experience of social media extends no further than posting your lunch on Facebook, if you want to market your company like a pro, you need to learn social media marketing fast. Here are some tips to help you do just that:
Choose the Most Appropriate Platforms
When you’re just starting out, it’s usually a good idea to focus on two or three social media platforms, rather than trying to maintain a presence on them all and spreading yourself too thinly. That means you’ll need to work out which platforms are most appropriate for your business.
Most of the time, you can’t go wrong with Facebook and Twitter because they are the most popular platforms, but if you’re a fashion or food brand, posting arty photos of your stuff on Instagram would probably suit your niche more.
Optimize Your Profiles
Once you’ve got your profiles set up, you’ll want to optimize them to fit your niche and attract followers. That means that you can’t just leave your profiles plain, boring and lacking in content.
As a minimum, you should have a graphic designer create a nice theme/header/picture, and you should create SEO optimized content, which is interesting and valuable to your target audience. Hiring a good content writer is probably the best way to get the right kind of content up quickly, but you could write your own content if you have the time and ability.
Connect Your Social Media with Your Website
Every business in the 21st Century needs a website to provide information and entice visitors into making a purchase, so if you don’t already have one, it’s time to set one up, and it must be a professional one. If you don’t have the skills to create a professional business website, hiring a professional is a must. If you can’t afford to do so, taking out a flexible small business loan with a reputable company like Swift Financial is a good option because a website really is vital to your future success. Once you have a website up and running, you will need to connect it with your social media profiles, so that people can find your website from your Facebook page and vice versa.
Share Interesting Stuff Regularly
Once you’re up and running on social media, you can’t just forget about it; you need to start sharing your own and others’ most interesting content, including articles, videos, info-graphics, and pictures, on a regular basis. You should be posting a t least once a day if you want to keep your followers interested, spread the word about your products and services, and make sales. If you can afford it, hiring a freelance social media manager from the likes of People Per Hour is a great way to ensure your social media profiles remain active while you’re busy doing other stuff within your company. As is hiring a professional writer to handle your content, if you can.
A lot of small businesses spend a lot of time trying to get followers, but they hardly ever take them time to follow any of those people back. This is a mistake because, when you follow people back, they are not only more likely to interact with you, but they’re less likely to un-follow you too, and that means that, by following your followers, you can keep your numbers up and market to more people with less effort.
The most successful small businesses on social media are the ones that take the time to actually interact with their followers. Building real relationships with customers helps to foster more loyalty, and they are therefore more likely to give you their business whenever they have a need for your products and services.
A lot of newbies to social media marketing give up in the early stages because they are not seeing thousands of followers or because they’re not getting as many shares as they would like. The things is, this is perfectly normal, and unless you’re a huge brand like Apple or a pop star like Katy Perry, it is going to take some time for you to build up a strong following. If, however, you follow the rules of social media marketing, creating great content, publishing regularly, and following people back, over time your numbers will swell, and you will see real results.