Has Your Product Got Shelf Appeal?
It’s an exciting time for creative, imaginative people with entrepreneurial flair. The world of business is more open to new ideas than ever before, and a growing number of people are attempting to make a dream come true and turn a Eureka moment into a profitable venture. Getting a product to market is no mean feat, but the hard work doesn’t stop there. Once you’ve got something to sell, you need to make sure that it’s got shelf appeal. If you’ve got a fantastic product you’re ready to unleash into the world, here are some top tips to help you show it off in its best light.
Branding should be a priority for every business. By building a strong brand, you can create relationships with customers, drive sales and outshine your competitors. When you’re developing your product, think about your brand name and the strategies you’re going to use to promote your brand. When you’re selling a product, you want the buyer to be able to see your brand name clearly and to convey what the product and the brand are all about. It’s good to be original, but try and make sure your brand name and the slogans you use are linked to the product. You don’t want there to be confusion about what the product is or why it’s got the name it has. If you’re not an expert on branding, consider working with agencies or individuals who possess the skills required to drive the company forward and put your brand on the map.
Consider what you do when you go into a store. Think about what goes through your mind and what catches your eye when you’re standing in front of a display. What makes you select one product over another? Is it the price? Is it a special offer or an introductory price? Or are you swayed by the look of the product? Aesthetics are so important, especially when you’re trying to make a splash in a saturated market. If you’re working on coffee packaging, think about what you would go for if you were faced with an aisle full of bottles, cans, and cartons. Which colors would you choose? What kind of container do you prefer? When you’ve got some ideas, ask others for feedback. Do some market research. This can help you set prices, as well as giving you valuable information about you can make sure your coffee product stands out from the crowd.
You could have the best looking product in the entire store, but if you’re pitching it to the wrong people, you’re not going to be successful. It’s essential to know your market. Who are you aiming at? The answer to this question should impact every decision you make from the way your product looks to the retail price. You should already know your customers really well before you even put your products on sale. Carry out surveys, host focus groups, offer samples. The more information you can gather, the higher the chances of getting off on the right foot.
If you’re ready to put your product out there, ask yourself, has your product got shelf appeal?