Let’s be honest, there is no shying away from the fact that the advanced technology we see being launched daily, is having a huge affect on how businesses, small and large, are being run. Being a small business owner, it can be hard to keep up with changing trends. The areas in which you invest your business have to be key decisions to not only think about the present climate but the financial growth of your business. Not making the right decisions at the right time could be the difference between success and failure. However, there is a margin for error, and we thought it was as good a time as any to share with you four areas that any small business can place some focus on.
Consider your cyber security
There doesn’t seem to be a week that goes by without some form of cyber attack being headline news. This is why a key decision into your cyber security could be your saving grace when it comes to protecting you from future issues with the internet and your website. Your site, at the end of the day, is your online storefront and your opportunity to expand your business in this ever digital world we live in. Which is why it is so important for you to spend some time and investment on your cyber security. Not just for your peace of mind, but also your customers.
We have already mentioned that the world is far more digital these days, and any business not embracing this will be surely left behind in years to come. But the next step from websites would be to make your business mobile friendly. One excellent way to do this is to create a mobile application for your business. This could be very simple in regards to the latest offers or news, or could even be an e-commerce application where people can order through the app rather than having to sit at a laptop or desktop computer. Everyone has their smartphone on them these days, so this could be a huge advantage to your small business to make your company mobile friendly.
How you engage with your customers
While on the subject of making things easy and eCommerce options, another piece of software that could work in your favor is an E-commerce bot. This is where you have a messaging facility that would be able to engage and answer questions promptly. It enables you to offer a personal service without the need to have someone be offering that service. Engagement is key to humanizing your business, and so ensuring you answer emails, messages, will always help you stand out from the crowd.
Social media can be the key to success
Finally, so many business owners and entrepreneurs can forget the true power of a decent social media profile. At least 70% of people who have a Facebook account, will check their feed at least once a day. That is more than perhaps someone would do a random Google search as even now people use the search function through social media to find what they are looking for. Place some focus on it and have a decent social media strategy in place.